What CMOs Need to Know About Google’s AMP Project
Earlier this month, Google announced the Accelerated Mobile Page Project, or AMP, a new open-source initiative aimed at helping pages...
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A Premium YouTube Experience, YouTube Red, Launches With Goal Of Allowing Viewers To Skip Ads &
If YouTube ads have you seeing red, you can now do something about it. A new experience, YouTube Red, will give users a “premium”...
Twitter Names Google’s Omid Kordestani Executive Chairman
Twitter has named Omid Kordestani, Google’s former chief business officer, executive chairman of its board of directors. Kordestani,...
Mobile Domination: More Google Searches Across The Globe Now Occur On Mobile Than Desktop
Of course, this doesn’t mean that all countries have mobile queries spearheading their search numbers, but instead that this mobile wave...
Amazon Is the Starting Point For 44 Percent Of Consumers Searching For Products. Is Google Losing, T
In a survey of 2,000 US consumers, 44 percent of respondents said they go directly to Amazon to start their product searches. That...
WordPress Launches Plugin To Support Google’s Accelerated Mobile Pages
You don’t have to be a huge publisher to take advantage of Google’s new Accelerated Mobile Pages project. Sure, the feature is already...
Apple, Google Lead Interbrand’s Rankings Of Most Valuable Global Brands
Apple is the most valuable brand in the world, and Google is No. 2, according to the latest edition of Interbrand’s 2015 Best Global...
YouTube Shopping Ads To Expand Beyond Merchants’ Own Videos
Google is expanding shopping ads on YouTube beyond merchants’ own videos. Taking shopping ads on YouTube a step further, Google has...
The Problem With Google Analytics E-Commerce Tracking
Many companies don’t understand why visitor data and e-commerce sales are underreported in Google Analytics, and this tends to cause...
Apps Using Google’s New App Indexing API Will Receive A Ranking Boost
Back in February Google announced that apps that leveraged App Indexing would begin to rank better in mobile search. Today at SMX East,...
Google Enhances Dynamic Remarketing Ads To Adjust Across Devices
Google announced today that dynamic remarketing ads will now adjust automatically to fit all devices. Brad Bender, vice president of...
Google Display Network Will Charge Only For Ads That Are Viewed
Google today announced a commitment to only charge for display ads that are viewed. Speaking during a keynote discussion at SMX East in...
How Innovation Changes The Ps Of Marketing
I recently spoke at the Internet Marketing Association’s annual conference on the topic of innovations that give consumers more time (and...
Google’s Universal App Campaigns Now Available To All Advertisers In AdWords
Google’s all-in-one campaign type for Android app developers is rolling out globally. Universal App Campaigns enable app marketers to...
Google To Let Advertisers Upload And Target Email Lists In AdWords With Customer Match
Google is making its move to bring first-party data to search results — and YouTube and Gmail. The new product, called Customer Match,...
Google Sues SEO Firm For Making False Partnership Claims In Illegal Robocalls
On Wednesday, Google took legal action against a search marketing firm for allegedly making illegal automated calls to small businesses...
Creating Synergy Between Social Media And Search
Social media image copyright rvlsoft In my last exploration of leveraging social media for SEO, I discussed how one can utilize social...
Report: Google & Twitter Are Working On Accelerated Mobile Pages For Publishers
Looks like Facebook’s “Instant Articles” and Apple’s News app will have some company. According to Recode, Google and Twitter are working...
Google Adds Ad Injector Filter In DoubleClick Bid Manager
To combat ad injectors, Google has added a filter on DoubleClick Bid Manager to automatically keep advertisers from buying injected ad...
YouTube Reportedly Prepping For Independent Viewability Measurement
The Financial Times is reporting that YouTube will begin allowing third-party verification of ad viewability by the end of the year in...
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