For brick-and-mortar businesses, proximity to the searcher’s location has become even more important as a ranking signal thanks to a...

Kashin / Shutterstock.com As mobile usage increases and companies develop mobile-friendly sites to ensure the optimal user experience,...

Google CEO Sundar Pichai presenting the Google Assistant on Tuesday Google’s announcements on Tuesday — describing how the new Pixel...

Google’s expansion of Accelerated Mobile Pages across mobile search results is underway, gradually turning the trickle of AMP traffic to...

It’s almost Halloween, and what could be scarier than wasted ad spend? Even the most experienced PPC managers can be mystified when a...

Google unveiled its new Google Pixel phone today and began taking orders for its previously announced Google Home hands-free home...

So it happened. Google finally released Penguin 4.0 — the last Penguin update of its kind, as it now processes in real time as a part of...

Google is making a small change to how it reports AdWords Quality Score (QS) on October 10. While Ad Rank and the auction aren’t...

mrmohock / Shutterstock.com Gmail started rolling out support for CSS media queries across its email clients around midnight last night,...

At this year’s SMX East conference, which took place this week in New York City, Search Engine Land reporter Ginny Marvin and...

Today, let’s talk about reporting local SEO results — specifically, reporting them with the tools Google provides. While proving the...

Google made several announcements around analytics at SMX East in New York City on Wednesday. In a keynote discussion and blog...

Recently, Google began rolling out an update that will reopen the doors to device-specific campaigns — specifically, this change allows...

Here’s a crazy new idea: Imagine a tool that analyzes your AdWords account and grades you based on your performance. OK, it’s not so...

ouh_desire / Shutterstock.com Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a...

For those of you wondering what “Possum” is, it’s the name we in the local search community decided to give the massive Local algorithm...

We all have 24 hours in a day, but each of us utilizes those hours differently. Similarly, all search engine marketers advertising on...

Analytics has always been a challenge for most digital marketers. It can be confusing, overwhelming and, quite frankly, difficult for the...

From the Urban Engines’ website The next major incarnation of Google Maps may be as a kind of “urban operating system.” That’s the vision...

Google bought travel software company ITA in 2010 promising to bring travel searchers next-generation travel tools and experiences. Then...