By now, we’ve all seen Sponsored Stories popping up in our news feed, and a new ad unit may increase the overall number of posts. New...

yesterday ($1.26 billion) beat consensus revenue estimates financial analysts changed their outlook on the company, with many shifting...

Facebook has released its Q3 financials and there are some solid numbers in the all-important advertising category. Overall, revenue was...

whether or not Facebook Ads work to drive meaningful business. Today Facebook will be unveiling data that counters the traditional...

More than any other element, targeting is what sets Facebook advertising apart from other channels. Anything that a user inputs into his...

Facebook Offers has been popular in the small/local business community. In the next few weeks the Offers service will begin to charge a...

Want to make sure that all of your friends know you bought that car, got that job or are doing fine in your relationship? Well, thanks to...

The mobile ad network test builds upon what Facebook has been doing with partner Zynga on its web site and it allows Facebook to monetize...

Promoted posts for pages are coming to a mobile device near you, thanks to the new feature added to the Facebook Pages Manager...

After a beta period lasting a couple of months, the doors are open on the new Facebook Ad Exchange (FBX), which makes the social...

Sure, Facebook has been experimenting with integrating its ads more into people’s news feeds. But for the most part, they remain tucked...

lowered its revenue estimate for Facebook due to “underperformance” so far in 2012 and “questions about the effectiveness of some of the...

One of the most longstanding complaints about Facebook’s advertising opportunities is that one couldn’t find existing customers, or...

new report, market research firm eMarketer estimates that 88 percent of U.S. companies will be marketing on Facebook by 2014. That’s more...

Last month Facebook began testing a “Sponsored Search” ad unit geared towards those searching on Facebook. Today it has been released to...

It’s easy to dismiss creative as a lesser element of Facebook advertising. But it really does matter! In the many campaigns SocialCode...

Last December, Facebook began testing page post ads which would display ads directly in users news feeds. The posts look very organic,...

To the extent that unqualified clicks are limited to a few over-caffeinated users who click wildly, this isn’t really a big concern —...

This challenge has been widely discussed and was the subject of several questions on the recent Q2 Facebook earnings call. Facebook...

E-co When analyzing the ad clicks Limited Run claimed that a whopping 80% of clicks that they were being charged for came from users who...