
Deeper Dive On A Facebook Marketing Case Study
In last month’s article about how great community management is beginning to emerge in smaller organizations, I used an example from...

Fair Catch: Using Unstructured Data To Reach The Fantasy Football Player
According to market research firm Ipsos, 25.8 million people will play fantasy football this year. With a reach that size, it’s no wonder...

Facebook Ad Clicks Rose 16.4 Percent, Conversions Up 56.9 Percent In Q2 [Study]
Facebook advertising is continuing to show strong results for advertisers. That’s according to released its Q2 review of Facebook...

Facebook Now Making $0.80 Per Mobile User
These are the most engaged users of Facebook. The numbers reflect that already a very high proportion of the daily active user base in...

Report: Facebook Preps “Addressable TV” For $2.5 Million A Day
None have really succeeded — until perhaps now. The first truly scalable targeted TV ad solution, it appears, will soon be available...

Facebook Denies Claims Of User Dissatisfaction, Teen Disengagement
report asserting that while teens were on Facebook in large numbers they were losing enthusiasm. The report said that “94 percent of teen...

Facebook For Business: New Hub For Ad Education, Case Studies
beat expectations when it announced second quarter revenues. COO Sheryl Sandberg said on the earnings call that the company was only...

Facebook Beats Q2 Expectations, Mobile Climbs To 41 Percent
announced Q2 2013 revenues this afternoon. It beat analysts’ consensus expectations with $1.81 billion in total revenue. Ad revenue was...

Study: Brands Using Hashtags In Facebook Posts Show No Signs Of Higher Engagement Levels
study of the Top 100 Interbrands on Facebook and discovered that even though the usage of Facebook hashtags by brands has increased...

Invasion Of The Community Managers
On many evenings, walking down the street in uptown Kingston, NY, you’ll feel the sidewalk vibrating to the beats of music emerging from...

Facebook Displaying Ads That Users Have Previously Hidden
Ever feel like you are seeing the same Facebook ad that you “hid” previously? Well, you aren’t crazy. You did choose to hide that ad and...

Facebook Feature Phone App Crosses 100 Million Threshold
Facebook for Every Phone. It launched in July 2011 and was the product of the company’s acquisition of Snaptu. This morning, the company...

Facebook Insights Gets A Refresh: New Interface, Rate Comparisons, Filter Options & More Stats
reported on new features for Facebook Insights being rolled out over the coming weeks. Now that a number of the features are available,...

US State Department: After Audit, We’ve Cut Our Facebook Spend By 90%
Buying Fans As we covered earlier, and as first reported by the Washington Examiner, an audit of the US State Department’s Bureau of...

Your Tax Dollars At Work: State Department Spends $630,000 Buying Facebook Fans
The discovery, first reported by the Washington Examiner, comes via an Inspector General’s office (IG) audit that examined the State...

Facebook Changes Ad Policy, Promises To Keep Ads Off Controversial Pages & Groups
The new policy comes in response to recent complaints from advertisers whose ads were showing up on controversial Pages and Groups, as...

FBX News Feed Ad Study: CTRs 21X Higher, CPCs 79% Lower Than Standard Retargeting
AdRoll looked at over 1 billion impressions from 547 advertisers running retargeting campaigns on FBX right-hand side, FBX News Feed and...

Facebook Ads Manager Reports Update Gives Advertisers More Control
The biggest change to Ads Manager Reports is the ability to select the ad metrics you want to include in a report, rather than being tied...

Instagram Video: What About Vine, Monetization And Porn?
the stats, the announcement and offered an initial “hands on” impression of the new video-recording feature on Instagram. My initial...
























