new forecast from BIA/Kelsey. The data are from BIA/Kelsey’s U.S. Local Media Forecast, which sees a compound annual growth rate of 21...

I’m going to focus here only on digital media — which, as we will see, is hard enough. Figuring out an attribution model that works...

Brand advertising, however, involves ambiguous milestones that can be difficult to track and quantify, making traditional display metrics...

Another study supporting that argument, from comScore and Pretarget, argues that “ad viewability and hover time are more strongly...

Online advertising spend topped $30 billion (coming in at $31.7 billion) for the first time in 2011, with a 22% growth rate over 2010,...

Sanaz Ahari, the Senior Product Manager for Brand Activate Citing the conventional wisdom that a lack of branding impact metrics is...

Word-of-mouth recommendations and reviews, either from someone they know or a stranger’s opinions online, are the most trusted sources of...

Google has a free tool that I consider to be a Swiss army knife of free keyword tools.  Few people even know this free tool exists. Many...

Your business website is beautiful, full of interesting content, images, and cool functionality. You’re feeling good — until you try to...

The challenge of appropriately attributing online advertising’s influence on a user exposed to multiple channels continues to slow the...

Not only are an average of 31% of display ads never even seen, but there’s little to no correlation between the CPMs sites are charging...

a blog post from Microsoft. The relationship, which first came to light in September of last year, is partly a reaction to Google’s...

The ads are classics: Coca-Cola’s Vietnam-era “Hilltop” ad, where a chorus sang of wanting to buy the world a Coke; Volvo’s introduction...

The findings are from a new survey by the Pew Internet & American Life Project. Around 2,000 adults in the US were surveyed between...

Spending on display media is projected to grow at a rapid pace over the next few years ($11.73 billion by 2015, according to eMarketer...

Data-driven dynamic creative can increase return on advertising spend (ROAS) anywhere between 2 to 20 times Almost all indications of...

The days of the good old medium rectangle, wide skyscraper and leaderboard may be numbered. The Interactive Advertising Bureau (IAB) has...

new eMarketer projections out today — projections that suggest Google’s effort to expand its revenue base beyond search ads is working....

“After evaluating the benefits of our partner network, we’ve decided to retire the Hosted domains product within AdSense,” Google wrote...

Pinwheel is very interesting — but it’s not an original idea. In fact it’s an idea that has been unsuccessfully tried by at least two...