A new AdSense ad format started popping up on websites at the end of last month that puts the emphasis on ad headlines. In the new...

Many newcomers to online ad buying have questions regarding the traffic they can buy through a demand-side platform (DSP). How much does...

Many online marketers love social media marketing because it’s traditionally been a free channel for customer outreach and/or customer...

The search marketplace is still a relatively young industry, yet the technology and investment communities view it as a mature market. A...

reports that after relying on third-party technology and ad exchanges over the past year, Amazon has developed its own in-house...

claims to be the third largest US ad network according yet-to-be released December data from comScore. November ad network rankings show...

The company’s in-house analyst, Hyunyoung Choi, who has previously worked at Facebook, Google and Hyundai, found that users were 240%...

Which ad networks are — deliberately or inadvertently — contributing to piracy of movies, TV shows and music by running ads on the sites...

I never thought I would write a “Things We Learned” type article because of a dreadful fear that I only recently learned something the...

I believe display advertising is actually in its infancy. There are powerful dynamic variables at work that are creating major challenges...

If you haven’t married your AdWords account with your Analytics account, now is a good time to take that step forward. Otherwise, you are...

How many times have you accidentally clicked on a mobile display ad, when you meant to hit the adjacent content on that tiny phone...

Back in May, I wrote a blog post documenting the top 10 alternatives to “Last Touch” attribution. Last touch is the common practice of...

While 2012 isn’t entirely behind us just yet, many exciting things have happened in the digital space over the last twelve months that...

What I learned can save you a lot of time, money and frustration. What Are Keyword-Driven Campaigns? Keywords are the most common method...

Even with the lean-back nature of online video, it can be a great channel for branding a product or service in the minds of relevant...

A new ad type can now be found across LinkedIn’s self-service platform, video ads. LinkedIn Ads users will be able to run a video ad...

The foundation for every Google Display Network (GDN) strategy is placements. It doesn’t matter what campaign settings you use or how you...

Over the last two years, we’ve seen companies develop display solutions that show ads based on the keywords prospects search as they...

Google today launched a new form of expandable display ad that it calls a “Lightbox ad” — it begins as a standard display ad, but expands...