Wojcicki, who lead the launch of AdSense, will be joined by three AdSense publishers to look back at the evolution of the program and...

Dispop was started by co-founders Ayal Ebert and Guy Falkovitch — the duo also behind DesignPax, a self-serve online design platform, and...

partnering with Chase to hand out $1 million in free advertising. The deal combines advertising and education. Chase will give its four...

TV advertising is one of the most effective means of increasing brand awareness; and, despite the heightened use of ad-skipping devices,...

blog post that coincided with the start of the company’s annual thinkDoubleClick event. DoubleClick for Advertisers is getting a revamp...

Last year’s revenue jumped 45.5 percent from 2011, and the company’s ad revenue growth is expected to increase nearly 37 percent this...

A new “block similar” tool in the AdSense Ad review center allows publishers to block visually similar ads by uploading a screenshot or...

Ad serving within iFrames has been one of the major impediments to measuring viewability. While iFrames help publishers protect their...

Having worked at a self-serve demand side platform (DSP) for over 2 years, one of the most common questions I get when trying to explain...

The display ad industry has been beset by pressure from media buyers and advertisers to serve ads that are actually viewable by...

The new toolbar interface includes: Pop-up account overview: Estimated account earnings summary for today, yesterday, this month and last...

Google, Microsoft and Yahoo are among the members of the Network Advertising Initiative that have pledged to comply with the group’s...

series of Flickr announcements than just bigger images, more storage and a shiny, new design: Yahoo really wants to show more ads. As you...

Over a year in the making, the Open Bidder Team wrote in a blog post that the platform removes development barriers for companies looking...

Today, native advertising company Sharethrough announced the launch of Sharethrough Mobile, a platform that allows advertisers to promote...

The path from clicking a search ad to a conversion — buying a product, downloading a brochure, locating a store — is well understood and...

launching the new Yahoo news stream experience in February, the company announced their newest advertising format today, Yahoo Stream...

Professional stand-up comedians are known to practice their routines with smaller audiences in preparation for their big shows and HBO...

Google announced today that it has received Media Rating Council (MRC) accreditation for Active View, the company’s viewability...

970×90 ad units, a newly adopted IAB standard size also known as ‘super leaderboards’. The new larger size is designed for ad placement...