What Does “Suspicious Traffic” Even Mean? Prompted by my request to get his take on that particular study, reported on here, the...

I learned something about myself recently that I didn’t know before. Apparently, I am a mother. This came as a complete shock to me. But...

According to the company, the Bizo platform includes proprietary data on more than 85 percent of the US business population and 120...

While some may think it’s too early to be saying, “‘Tis the season,” advertisers disagree, as they are busy gearing up for the holidays....

Advertisers can now target new users whose online behavior is similar to that of their own site visitors who have take a specific action...

As with any emerging technology, there are always bound to be myths that circulate, often due to misunderstandings. Even if they do...

The network harnesses Digital Data Exchange, IBM’s tag management solution, that enables marketers to use a single tag to relay...

Here’s a video captured by Barry Schwartz: Google began testing an animated text ad block unit in February. The headlines were black and...

Suspicious web activity increased for both web and mobile advertising in the second quarter of 2013 according to the company’s latest Bot...

Image courtesy Chango There’s no question that data management is the new “it” concept. It’s become impossible to go to an industry event...

Today, Google made five new fonts available in AdSense. Publishers can opt to have one default font face that applies to all text ad...

Local automotive dealerships are well aware of the need to promote sales with digital display advertising — after all, new and used car...

Here is Google’s list of advanced ad format features publishers can exclude (this is also a handy summary of all the newer AdSense ad...

According to market research firm Ipsos, 25.8 million people will play fantasy football this year. With a reach that size, it’s no wonder...

Facebook advertising is continuing to show strong results for advertisers. That’s according to released its Q2 review of Facebook...

Almost every discussion about online display advertising will, at some point, revolve around defining “premium inventory”. Yet, despite...

As spider.io recounts in its latest blog post on this issue, back in 2011, Sambreel released adware browser plugins, PageRage and...

It’s hard to get away from the terms “programmatic marketing” and “big data” these days. But what does today’s CMO really to need to know...

Layouts provide a pre-built shell that allows non-programmers to turn existing image and video assets into rich media ads. Users can also...

A significant percentage of the top 100 online advertisers are being victimized by pay-per-view (PPV) networks that perpetrate impression...