
TLC’s Cake Boss To Host Interactive Live-Streamed Holiday Cooking Show
Working with Brandlive, on October 22 TLC’s Cake Boss will host an interactive live streamed broadcast featuring Buddy Valastro who will...

Comedian Nick Thune Punks Millennials As Lyft Driver In A Honda Fit
Basically, it’s a bunch of twenty-somethings acting stupid on camera. But, hey, that’s what passes for good marketing these days — at...

Jack Daniel’s Opens World’s First Crowdsourced Bar
Working with the Sydney, Australia-based Arnold Furnace agency, Jack Daniel’s recently launched The Bar That Jack Built, a campaign with...

Ronald McDonald House Celebrates 40th With #forRMHC Global Social Media Campaign
Celebrating its 40th birthday, the Ronald McDonald House is out with a series of videos which highlight the stories of those who have...

Watch These Crazy Bungee Jumpers Make A Basketball Shot To Win NBA Global Games Tickets
Here’s a crazy bungee jumping stunt to get you going after the three-day Columbus day weekend. And for those of you not in America: yeah,...

HP Enlists Vine Celebrities — And Everyone Else — To Help Kevin #FindRalph
HP has launched a full-on search for Kevin’s pet iguana. It has enlisted the help of Viners Robby Ayala, Liane V, Anna Clendening, Cody...

MassMutual’s #LoveisaGift Social Initiative Aims to Raise $50K For Easter Seals
In celebration of, well, I’m not sure what, but it doesn’t really matter because you don’t need a reason to do good. Sometimes you do it...

True Religion Jeans Seeks #BeSoBold Moments With Hipsterific Ode To Millennials
Working with 180LA, True Religion Jeans is out with a campaign entitled Be So Bold which relaunches the brand’s Fearless Style line of...

Celebrities #FeelingNuts About Testicular Cancer Awareness Campaign
By now, you have all poured a bucket of ice water over your head, partaking in the #IceBucketChallenge to raise money — so far, $100...

Foot Locker Presents The Horse With Harden Challenge
Horse. No, not the creature you ride — the game you play with your friends that requires one player to match the basketball shot of...

Puking Robot App Aims To Stop Kids From Robo-Tripping
There have been endless attempts to convince teens not to do drugs, drink alcohol or smoke pot. Some of them are effective. Some just...

Pampers Teams With Video App Magisto To Help Parents Share Their Children’s Precious Moments
With the knowledge that every parent on the planet has all kinds of videos of their precious little children stored on their phones,...

MINI Community Car Contest Solicits Design Ideas
BMW’s MINI, ever the awesome advocate of brand customization, has launched the MINI Community Car contest. The brand is urging people to...

Studio Launches Competition To Gamify Game That Will Promote Upcoming “Shaun The Sheep”
Once upon a time, movie marketing consisted of posters, billboards and TV commercials. My, how we’ve grown up over the years! Who would...

American Greetings Leverages Nostalgia With Crowdsourcing Effort
American Greetings is hoping to reinvigorate its Care Bears and Strawberry Shortcake brands. The company has launched a video project...

Lufthansa Spreads Campaign Across Social Media With ‘Selfie Ad Unit’
No one looks at ads, right? Especially those pesky little mobile ones. They’re just… so annoying! But what if a mobile ad was actually...

Spotify-Powered PartyDrone Flies Over Concert-Goers’ Heads And Plays Their Favorite Songs
Drones are all the rage now, right? Ever since Amazon announced its might-but-might-never-happen Amazon Prime Air service, marketers have...

Pandora Surprises Users With Live, One-On-One #ThumbMoments Concert With Lindsey Stirling
If you use the music app Pandora then you are familiar with the thumbs-up and thumbs-down method of indicating whether or not you like a...

Emojew App Has Fun With Emoticons And Encourages Charitable Donations To Food Bank
Well here’s a fun and quirky little promotion which aims to celebrate the upcoming Jewish New Year and High Holiday season. BBR Saatchi &...
























