Drones are all the rage now, right? Ever since Amazon announced its might-but-might-never-happen Amazon Prime Air service, marketers have been all atwitter about drones and how they can be co-opted for their own marketing purposes.
Working with Duval Guillaume, Belgian mobile provider BASE, which offers Spotify Premium subscriptions for less that the going rate, recently unveiled The PartyDrone to tout this less-expensive offer to the most likely audience that would appreciate it: music lovers that attend dance festivals and outdoor concerts.
Think of the PartyDrone as a sort of flying disco ball complete with its own light show and sound system. It’s a branded “hexacopter” that was created to deliver a personalized marketing message.
When people registered for festival tickets, they were asked to add their favorite song to the BASE Summer Festival Spotify playlist.
When people arrived at a venue to claim their tickets, they were matched with their earlier song selection and the drone was deployed to follow them as they entered the festival area.
As concert goers made their way from the ticket booth to the concert area, the drone would fly overhead flashing its lights and playing the person’s favorite song.
The Spotify BASE connection was made throughout the ticketing process and onsite in addition to the drone itself.
It’s more of a stunt than anything else, but when you’re after a very finite audience, sometimes that’s all you need.
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