The Social Media and the Evolution of Transparency report (free, registration required) surveyed 1,000 US consumers and found that an...

If any marketers feel their list of things to worry about is getting too short, here’s another one to add: Fake social media accounts....

Individual clips from Maroon 5’s Vivoom-powered “Confessionals” The biggest difference between today’s advertising and advertising in the...

Facebook CEO Mark Zuckerberg is making good on his assurance that he wants to be part of the time well spent movement, but instead of...

Currently, the Facebook-owned app lets users post polls with multiple-choice answers. Users also have the option to direct message...

Facebook is looking for new ways to give users more control over the content they see in their News Feed. Today, the company announced it...

Facebook’s data security issues have turned into a nonstop game of whack-a-mole. After having to alert 14 million users that their...

Snapchat is launching a new developer platform called Snap Kit for app integrations. The platform includes four integration options —...

Sometimes small changes can make a big impact. That’s what Twitter is hoping with a slew of small changes to its user experience...

tanuha2001 / Shutterstock.com Facebook has launched a new “Leave Feedback” tool for users to rate their experiences with businesses whose...

“Free” is always better when you get value. That’s what a new and free tool from ShareIQ offers. The New York City- and Berlin-based...

Spredfast’s visualization of its Vault software Typically, a number of people need access to a brand’s social media account. For general...

Facebook is rolling out updates to its dynamic ads for auto dealerships, giving them a lead-gen feature that feeds leads directly into...

In 2014, Lithium acquired Klout, the online reputation service, for what Fortune magazine reported was a $200 million price. The...

Over the last year, Sprinklr has repositioned itself as a customer experience cloud, centered around its former role as a social media...

Facebook announced first quarter revenues of $11.97 billion, which easily beat Wall Street consensus estimates. The company managed to...

Online reviews can make or break a small company, which is why their marketers often keep a close eye on them. LA-based startup...

Here’s a look at the new features. Multi-event conversion tracking Using Quora’s tracking pixel, advertisers can now track and optimize...

Spredfast has announced it is integrating online reviews into its platform for the first time. The reviews come from the brand’s page on...

It’s not everyday that you see Ferrari, Metlife and Puma in the same sentence. That’s because those three well-known brands usually have...