Spredfast’s visualization of its Vault software
Typically, a number of people need access to a brand’s social media account. For general posting, that access can be handled through a social media management platform like Spredfast or Sprinklr, which communicates with the social environment via an API.
Some kinds of upkeep need direct access to the account and can’t use a social management platform. These special kinds of upkeep include changing the brand’s cover photo, deleting posts or, on a social platform like Facebook, some kinds of ad management.
There are two kinds of direct access, Spredfast VP of Product Marketing Josh Rickel told me.
One kind, he said, is called access management. It’s available for Facebook and LinkedIn, and it allows a brand to give another user’s account access to the brand account. So, a logged-in Joe Smith could have access to, say, the Coca-Cola account because his employer, an ad agency, has Coke as a client.
Platforms like Twitter, Instagram or Pinterest offer a second kind, called credential management, in which there is just one username and password for a brand’s account. If you want to give access to multiple people in your organization, or to outside agencies, you need to give them the username and password. With multiple brand accounts on various social platforms, that often leads to the primitive step of passing around a spreadsheet of usernames and passwords.
This week, Spredfast is announcing a new solution that it says uniquely makes access and credential management easier and more secure.
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