Over the last year, Sprinklr has repositioned itself as a customer experience cloud, centered around its former role as a social media listening and management platform.
In another move to boost its capabilities, the company is this week adding the first installment of an artificial intelligence layer to its platform, called Intuition.
It initially tackles the customer care flow in the platform, where brands are often overwhelmed by the volume of social posts requesting help, asking questions or making complaints.
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