Report: Customers are more loyal to companies that are transparent on social media

A majority of consumers are demanding transparency from businesses, according to a recent report from social media company Sprout Social.

The Social Media and the Evolution of Transparency report (free, registration required) surveyed 1,000 US consumers and found that an overwhelming number (86 percent) think it’s more important than ever before for businesses to be transparent.

These consumers define transparency as being open (59 percent), clear (53 percent) and honest (49 percent).

[Read the full article on MarTech Today.]