Robert Scoble wearing glasses that are displaying 360-degree video from the camera he’s holding Fasten your seatbelts. Those weren’t the...

I’m tired of those articles as well, and there’s a reason you hear much less about beacons than you did two years ago: Beacons lost their...

The central dilemma facing modern marketers can be summed up in two words: Infinite power. That dilemma percolated throughout...

While evidence of this trend can be found in every corner of the ecosystem, it has come full force to the top among independent...

This isn’t because there are suddenly more people on the planet, or users are visiting massively more pages, or the number of ads on...

If you listen to the buzz about the coming onset of the General Data Protection Regulation (GDPR), you might think you have to throw out...

You’re pushing a grocery cart down an aisle in Walmart, and you pause to grab and toss in a bag of candy. Just another day at the store,...

In marketing — as in life — it’s not about the destination as much as it’s about the journey. Which is why research firm Forrester...

Apple’s new iPhone X is doing away with nearly everything but the screen. Now, we’ll only have to look at it for it to know that it’s us...

In an era of great innovation, marketing still largely operates with legacy mindsets and technologies. Time, however, isn’t on the side...

MailChimp took another step this week toward becoming a multichannel marketing platform, announcing that users can now create and deploy...

If you’ve been wondering how different retailers rank in their personalization, there’s now an index for that. Personalization provider...

Let’s assume that software bots continue to proliferate, grow more intelligent and capable, and even generate a bot-to-bot ecosystem,...

The customer data platform (CDP), which is gaining a foothold as the central repository of all customer data, is now evolving. Last...

I didn’t even try to resist. It’s almost as if they knew I would go for it — even though it would totally disrupt the lives of my family....

A game of pong on such a device was inconceivable, let alone access to the world wide web (which didn’t even exist at that time). It...

Janrain makes its living by offering social sign-ons, so that members of Facebook, Twitter and other social networks can quickly employ...

Marketing automation is a gangly teenager going through its awkward phase. At the same time, C-suite and customer expectations of...

You might think that, for a company like Staples, it’s all about having the cheapest paper or the widest range of printer inks. It’s...

Content, personalization and timing are a critical part of marketing automation success. But if the email ends up in the junk folder,...