Fahad HMay 10, 20181 min readAs GDPR approaches, marketers are moving away from their reliance on third-party dataGDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR is a set of sweeping...
Fahad HMay 1, 20181 min readIdentity is having its moment, but most martech isn’t readyHave you noticed anything different about the LUMAscape lately? Recently, the imposing cluster of logos representing the marketing...
Fahad HApr 27, 20181 min readYou vs. data: Where people fit in modern retail marketing strategyE-commerce site performance. In-store performance. Product feed. Demographics. Search. Social. Mobile. CRM. Shopping behavior. Geography....
Fahad HApr 25, 20181 min readTwitter updates TOS and privacy policy to comply with GDPRThe post, titled “Continuing Our Commitments to Privacy & Transparency,” comes in advance of the May 25, 2018, deadline for complying...
Fahad HApr 25, 20181 min readSegment employs its hub position to implement GDPR deletion or suppression requestsSegment acts as a universal API, connecting more than 200 marketing and analytical tools to its client companies so they don’t need to do...
Fahad HApr 23, 20181 min readWFA to brands: Go beyond GDPR for online data transparencymanifesto calling for brands to put their customers first when processing data. The global group issued its plea today, a little over a...
Fahad HApr 20, 20181 min readFacebook to change terms of service for members outside Europe ahead of GDPRThe move, reported by Reuters today, comes as the EU prepares to begin enforcing the General Data Protection Regulation (GDPR) next...
Fahad HApr 20, 20181 min readMarTech Today’s GDPR guide for marketers is now availableGDPR) draws near, you may find yourself wondering what a European Union (EU) law has to do with you. The short answer is: everything....
Fahad HApr 20, 20181 min readBottos launches a marketplace for data to train AI modelsCountless marketing platforms are utilizing artificial intelligence, such as predictive modeling that recognizes patterns. But, to...
Fahad HApr 17, 20182 min readSenators introduce privacy ‘bill of rights’ to protect consumer dataEarlier this month, US Senators Edward J. Markey (D-Mass.) and Richard Blumenthal (D-Conn.) introduced a privacy “bill of rights” to...
Fahad HApr 17, 20181 min readMore companies announce GDPR compliance efforts as the deadline for enforcement loomsGDPR) — a sweeping set of European Union (EU) rules that govern the handling of EU citizens’ data — goes into effect, we’re seeing a...
Fahad HApr 16, 20181 min readHow GDPR may help drive blockchain usage for contentThe application of blockchain to content authentication has been gaining traction, and it may get an extra push from the zeitgeist...
Fahad HApr 10, 20182 min readOracle adds clouds for analytics, segmentation and loyaltyOracle is boosting its marketing chops today, launching its first analytics platform and new cloud-based platforms for audience...
Fahad HApr 10, 20181 min readTime for brands to take customer data personallyaccording to a survey of 3,000 Americans and Britons that Conlumino conducted in 2014. While that’s not shocking, this need for...
Fahad HApr 9, 20183 min readConsumer groups file FTC complaint against YouTube for collecting kids’ personal data without A coalition of 23 consumer groups filed a complaint with the Federal Trade Commission charging YouTube with violating the Children’s...
Fahad HApr 8, 20181 min readSurvey: Chasm exists between brands and consumers on data privacyDismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and digital...
Fahad HApr 6, 20183 min readFacebook to require authorization and labeling on all political and ‘issue’ ads, verificCambridge Analytica misused Facebook user data. In a blog post Friday, Facebook executives Rob Goldman and Alex Himel announced several...
Fahad HApr 5, 20181 min read9 steps you can take now to get prepared for GDPRGDPR), time is running out. When the sweeping European Union (EU) legislation goes into effect on May 25, entities that process the data...
Fahad HApr 5, 20181 min readPresident Trump: Save us from the GDPR horror showGiven that focus, how could he have missed the General Data Protection Regulation (GDPR), the European Union’s overzealous attempt to...
Fahad HApr 4, 20182 min readFacebook updates terms and data collection policy to be more ‘clear’Facebook is updating and changing its terms of service and data policy. This is part of a multi-pronged effort to make the company’s...
