More companies announce GDPR compliance efforts as the deadline for enforcement looms

With a little less than two months until the General Data Protection Regulation (

GDPR) — a sweeping set of European Union (EU) rules that govern the handling of EU citizens’ data — goes into effect, we’re seeing a steady stream of larger companies announcing compliance initiatives and tools. The law will be enforceable starting May 25, 2018.

New tools for Google Analytics users

In a letter sent to administrators last week, Google Analytics announced it was adding two new GDPR-compliance tools to its current data privacy and security features and policies.

1. Granular data retention controls that allow users to set specific deletion dates for user and event data.

2. User deletion tool for site owners to permanently delete data associated with a specific site visitor.

[Read the full article on MarTech Today.]