In a reversal, Yahoo announced this morning that it will abandon its planned spinoff of its remaining Alibaba shares and instead do a...

Earlier this year, ZenithOptimedia projected that digital advertising would surpass traditional TV advertising by 2020. IPG’s Magna...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

You can register for SMX West any time and get the latest SEO and SEM tactics. But why wait? Register now and save $300. Join us for the...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

In this, it seems consumers have evolved more quickly than the businesses they buy from. People are talking more to each other and paying...

BuzzFeed was proud of their work and success, and they were rightly showing it off. The creative director took offense, explaining that...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Digital marketing is changing, and if marketers and CMOs don’t adjust their digital marketing strategies accordingly, they will be doomed...

Yahoo’s board is meeting to discuss the fate of the company’s remaining Alibaba stake, as well as whether the company itself should be...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

The San Francisco-based non-profit Electronic Frontier Foundation (EFF) filed a complaint with the Federal Trade Commission (FTC) that...

This morning, a couple of articles appeared speculating about who could potentially succeed Yahoo CEO Marissa Mayer. The hypothetical...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Do you manage the search marketing team at your company or agency? Sister site Search Engine Land’s SMX West is the ultimate...

Honda is adding a giveaway to its annual “Happy Honda Days” end-of-year integrated campaign in 2015, allowing folks who retweet its...

Now let’s say you’re ranking high on a bunch of good keywords, and your team is running some solid, tight campaigns in AdWords, Facebook,...