Dec 2, 20155 min read

Marketing Day: UberMedia’s New Location Metric, LinkedIn Updates Its App & Yahoo News

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Mobile Marketer UberMedia Introduces The Concept Of “LROI” Dec 2, 2015 by Greg Sterling Mobile marketing platform UberMedia has coined a new term: “Location ROI” or “LROI.” In that context, the company is measuring and optimizing mobile media against offline store visits.
Calling All Marketers, Developers & Growth Hackers — Send Your Team To MarTech! Dec 2, 2015 by Marketing Land Shared knowledge, experiences, vocabulary and vision: All foundational elements for building successful teams and maximizing your marketing technology investments. MarTech: The Marketing Technology Conference is the experience that will get everyone on the same page: marketers, technologists and those fluent in both disciplines.
A CMO’s View: How The 208-Year Old Wiley Brand Went From Traditional To Digital Marketing Dec 2, 2015 by Amy Gesenhues Wiley CMO Clay Stobaugh shares the challenges of leading a company founded in 1807 into the digital marketing age.
Webcast Reminder: Search And The Local-Mobile Consumer Dec 2, 2015 by Digital Marketing Depot Search must be an integral part of a strong media strategy, but it isn’t a one-size-fits-all approach. Local consumers now use mobile technology more, which affects how marketers engage with — and convert — the local shopper.
How To Create An Effective Content Marketing Strategy For 2016 Dec 2, 2015 by Steve Olenski How do you continuously push out fresh content that engages your target audience? Columnist Steve Olenski discusses some ways to get your content marketing strategy on the right path.
Transactional Email Provider SendGrid Continues Its Entry Into Marketing With Launch Of “Campaigns” Dec 2, 2015 by Barry Levine New mass emailing capabilities added to its recently launched Threads for triggered emails.
When Brand Names Are Destroyed By Damaging Doppelgangers Dec 2, 2015 by Chris Silver Smith The ISIS chocolate company and the Tea Party Bookshop know a thing or two about unforeseen circumstances damaging a brand name. What should you do if it happens to you? Columnist Chris Silver Smith shares some tips.
LinkedIn’s New “Voyager” App Gets Extreme Makeover & A More Streamlined Experience Dec 2, 2015 by Greg Finn New messaging, simple navigation and better integration headline the changes on the snappy new LinkedIn app.
Personalization: Your Surefire Strategy To Increase Customer Engagement Dec 2, 2015 by Josh Todd Columnist Josh Todd explains why carefully targeting push notifications and gathering the right data are critical to engaging customers in the long term.
HP Enterprise’s Aruba Releases Cloud-Based Beacon Management For Any Store’s WiFi Dec 2, 2015 by Barry Levine Company claims it now offers the most complete beacon package out there.
Privacy Group: Google Spied On Students Using Chromebooks & Apps For Education Dec 2, 2015 by Greg Sterling The San Francisco-based non-profit Electronic Frontier Foundation (EFF) filed a complaint with the Federal Trade Commission (FTC) that says Google collected personal information and internet usage behavior of students using Chromebooks and Google Apps for Education beyond what is allowed for educational purposes in violation of the Student Privacy Pledge.
Report: Yahoo Board Meets To Discuss Potential Sale Of Company Dec 1, 2015 by Greg Sterling This morning, a couple of articles appeared speculating about who could potentially succeed Yahoo CEO Marissa Mayer.