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Marketing Day: Facebook Tweaks News Feed, The Customer Experience & The Next MarTech Wave

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Facebook Tweaks News Feed To Serve Only The Best Viral Stories Dec 4, 2015 by Martin Beck Update will push down viral stories that people don’t want to see, based on surveys of “tens of thousands” of people a day.

  2. Here’s Why Site Search Is Not Just A Smaller Google Search Dec 4, 2015 by Barry Levine They’re “totally different universes,” says the CEO of site search provider Swiftype.

  3. Are Paid & Organic Search Distinct Channels? Not So Fast. Dec 4, 2015 by Andrew Goodman Search marketing channels are often both data-driven and siloed, but contributor Andrew Goodman notes that clients don’t necessarily see it that way. To improve performance, he says, we must understand the greater picture.

  4. 5 Major Differences Between Google Map Maker & Google My Business Guidelines Dec 4, 2015 by Joy Hawkins Columnist and local search expert Joy Hawkins outlines some differences between two of Google’s local/maps services, discussing which might come in handy based on your situation.

  5. Marketing Land Quiz – December 4: Do You Know What Happened In Digital Marketing This Week? Dec 4, 2015 by Amy Gesenhues Test your industry knowledge by answering these five questions pulled from this week’s headlines.

  6. The Customer Experience Is Key For B2B Success Dec 4, 2015 by Loretta Jones It’s no secret that delivering a great customer experience is crucial for B2C companies. Columnist Loretta Jones explains why B2B brands need to hop on board and learn how to put the consumer first.

  7. What’s The Big Idea: The 3 Fundamentals Of Successful Digital Creative Dec 4, 2015 by Peter Minnium Looking to come up with the next “big idea” for your brand? Columnist Peter Minnium reveals some key components of effective creative ideas.

  8. MarTech Landscape: What Is Marketing Automation Software? Dec 4, 2015 by Claire Schoen Marketing automation software can improve marketing productivity and increase lead quality. Here’s what you need to know before adopting a marketing automation platform.

  9. Is The Next Marketing Technology Wave All About Better Creative? Dec 4, 2015 by Erika Trautman As new content technologies transform the digital marketing landscape, columnist Erika Trautman believes marketers need to hop on board and evolve.

  10. Why Twitter Trends Couldn’t Spell San Bernardino Correctly Dec 3, 2015 by Danny Sullivan #SanBernadino was the hashtag that trended on Twitter, even though #SanBernardino was the correct spelling. How this happened & how Twitter Trends might improve.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Display & Contextual Advertising

Domaining

E-Commerce

Email Marketing

General Internet Marketing

MarTech

Mobile/Local Marketing

Social Media

Video

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