Oath to become Verizon Media Group as telecom doubles down on umbrella brand
Oath officially announced on Tuesday the company is changing its name to Verizon Media Group, a decision that will take effect beginning...
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Marketing Day: YouTube ad targeting for TV, IAB podcast compliance program, more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Marketing Day: CMO tenure report, Amazon named top YouTube ad of the year, more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
SMX West Early Bird rates expire Saturday – book now!
Time is running out to save big on SMX® West. Register for an All Access pass by Saturday for $300 off on-site rates. Miss this...
Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates
The average tenure for a CMO is just over three and a half years, according to new research from Winmo, a sales intelligence platform....
Marketing Day: Google Display adds pay per conversion, brand safety solutions for YouTube, more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Position, price, and pitch – the 3 Ps to growing your agency
Renowned agency consultant and coach Karl Sakas discusses how to package marketing automation services within a proven framework. He...
Marketing Day: Facebook video Ad Breaks expand, YouTube intros call-to-action ad extension, more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Agenda alert: Adobe is keynoting at MarTech!
We’re excited to announce a newly-confirmed keynote speaker! Join us for a candid keynote conversation to learn first-hand insights about...
Marketing Day: Groupon voted YouTube’s top bumper ad, SMX West preview, IAB’s in-app ad
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Data orchestration – learn how it works and why it can help you do more with your data
With about 2.5 exabytes of data produced per person each day and the expected annual world data total to rise to 44 zettabytes (44...
Here’s your exclusive insider look of SMX West
TL;DR: Here’s my epic 3,000-word preview of all the sessions, speakers and networking you’ll experience at SMX West. Read a little or...
Marketing Day: Facebook’s ad tests, Alexa’s email feature, Hulu’s OTT ad marketpla
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Marketers say Time Well Spent movement isn’t influencing social media plans
Features like Facebook and Instagram’s user activity dashboards and YouTube’s reminders to “take a break” are responses to the movement’s...
Marketing Day: Conversion rate optimization, out-of-home programmatic inventory, more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
How Bill Belichick influences marketing team leadership and mentoring
Whether you love or hate Bill Belichick, it’s undeniable that he is one of the best NFL coaches of all time. He has over 275 career wins,...
AI in action
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams...
Marketing Day: Top 2018 YouTube TrueView ads, MarTech 2018 agenda, Facebook missteps
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Get your sneak peek at the MarTech agenda
Senior-level marketers at the intersection of marketing, technology, and management are coming to MarTech® April 3-5, 2019, in San Jose...
Marketing Day: Amazon holiday ad spend, Marketo certification for marketers, more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
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