Fahad HDec 19, 20183 min readOath to become Verizon Media Group as telecom doubles down on umbrella brandOath officially announced on Tuesday the company is changing its name to Verizon Media Group, a decision that will take effect beginning...
Fahad HDec 18, 20182 min readMarketing Day: YouTube ad targeting for TV, IAB podcast compliance program, moreHere’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Fahad HDec 17, 20182 min readMarketing Day: CMO tenure report, Amazon named top YouTube ad of the year, moreHere’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Fahad HDec 17, 20181 min readSMX West Early Bird rates expire Saturday – book now!Time is running out to save big on SMX® West. Register for an All Access pass by Saturday for $300 off on-site rates. Miss this...
Fahad HDec 17, 20183 min readAgencies looking to win over new CMOs should connect within 3 to 12 mos. of their start datesThe average tenure for a CMO is just over three and a half years, according to new research from Winmo, a sales intelligence platform....
Fahad HDec 14, 20182 min readMarketing Day: Google Display adds pay per conversion, brand safety solutions for YouTube, moreHere’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Fahad HDec 14, 20181 min readPosition, price, and pitch – the 3 Ps to growing your agencyRenowned agency consultant and coach Karl Sakas discusses how to package marketing automation services within a proven framework. He...
Fahad HDec 13, 20181 min readMarketing Day: Facebook video Ad Breaks expand, YouTube intros call-to-action ad extension, moreHere’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Fahad HDec 13, 20181 min readAgenda alert: Adobe is keynoting at MarTech!We’re excited to announce a newly-confirmed keynote speaker! Join us for a candid keynote conversation to learn first-hand insights about...
Fahad HDec 12, 20182 min readMarketing Day: Groupon voted YouTube’s top bumper ad, SMX West preview, IAB’s in-app ad Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Fahad HDec 12, 20181 min readData orchestration – learn how it works and why it can help you do more with your dataWith about 2.5 exabytes of data produced per person each day and the expected annual world data total to rise to 44 zettabytes (44...
Fahad HDec 12, 20189 min readHere’s your exclusive insider look of SMX WestTL;DR: Here’s my epic 3,000-word preview of all the sessions, speakers and networking you’ll experience at SMX West. Read a little or...
Fahad HDec 11, 20182 min readMarketing Day: Facebook’s ad tests, Alexa’s email feature, Hulu’s OTT ad marketplaHere’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Fahad HDec 11, 20183 min readMarketers say Time Well Spent movement isn’t influencing social media plansFeatures like Facebook and Instagram’s user activity dashboards and YouTube’s reminders to “take a break” are responses to the movement’s...
Fahad HDec 10, 20182 min readMarketing Day: Conversion rate optimization, out-of-home programmatic inventory, moreHere’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Fahad HDec 10, 20185 min readHow Bill Belichick influences marketing team leadership and mentoringWhether you love or hate Bill Belichick, it’s undeniable that he is one of the best NFL coaches of all time. He has over 275 career wins,...
Fahad HDec 10, 20185 min readAI in actionMarketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams...
Fahad HDec 7, 20182 min readMarketing Day: Top 2018 YouTube TrueView ads, MarTech 2018 agenda, Facebook misstepsHere’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Fahad HDec 7, 20182 min readGet your sneak peek at the MarTech agendaSenior-level marketers at the intersection of marketing, technology, and management are coming to MarTech® April 3-5, 2019, in San Jose...
Fahad HDec 6, 20182 min readMarketing Day: Amazon holiday ad spend, Marketo certification for marketers, moreHere’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
