Dec 7, 20182 min read

Marketing Day: Top 2018 YouTube TrueView ads, MarTech 2018 agenda, Facebook missteps

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Grammarly tops YouTube’s TrueView for Action 2018 leaderboard Dec 7, 2018 by Amy Gesenhues The ranking algorithm factored total reach, clicks and engagement for the direct response ads.
Facebook missteps highlight what happens when you can’t trust platform metrics Dec 7, 2018 by Amy Gesenhues Marketers weigh-in on the dilemma of trusting Facebook’s video ad metrics and offer alternatives for measuring video campaign results.
Get your sneak peek at the MarTech agenda Dec 7, 2018 by Scott Brinker Senior-level marketers at the intersection of marketing, technology, and management are coming to MarTech® January 30-31, 2019 in San Jose for proven strategies from real-world experts. Here’s a sneak peek.
Repair your reputation: Displace mugshots with your family photo album Dec 7, 2018 by Chris Silver Smith You have the tools to suppress your own mugshots in search engines’ results by publishing a bunch of images associated with your name. Here’s how.
Firefly adds mobile device-like targeting to ads on car rooftops Dec 6, 2018 by Barry Levine The San Francisco-based startup is delivering ads designed for drivers’ specific paths, with a granularity down to a city block.

The MarTech Minute: CallRail adds CPL capability, Hero picks up Clock Four, more Dec 7, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.
Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel Dec 7, 2018 by Barry Levine Announcements this week by Adelphic and MobPro highlight new forms of retargeting, attribution, real-world based audience targeting and multi-channel coordinated campaigns.