Marketing Day: Google Display adds pay per conversion, brand safety solutions for YouTube, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google adds pay for conversions bidding in Display campaigns Dec 14, 2018 by Ginny Marvin Advertisers can pay for conversions rather than clicks or impressions.
Do men and women value online reviews differently? Dec 14, 2018 by Jamie Pitman New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female customers.

IAS, DoubleVerify release YouTube brand safety solutions Dec 14, 2018 by Robin Kurzer The third-party solutions aim to give advertisers greater assurances that their video ads appear against brand suitable content.
Branch launches cross-channel cohort analysis for app marketers Dec 14, 2018 by Barry Levine The deep-linking firm says it can offer fast cross-platform, cross-channel analysis of audience segments without data-intensive methods.
Want to understand your marketing stack better? Enter the 2019 Stackie Awards Dec 14, 2018 by Robin Kurzer Entry is free and open through March 15, 2019.
Agenda alert: Adobe is keynoting at MarTech! Dec 14, 2018 by Scott Brinker We’re excited to announce a newly-confirmed keynote speaker! Join us for a candid keynote conversation to learn first-hand insights about how Adobe leverages marketing technology to accomplish their business goals. The complete agenda will be posted soon – stay tuned! Connect with Ann and your martech tribe April 3-5, 2019 in San Jose. Get all […]
Budget allocation question: Is there such a thing as too much martech? Dec 14, 2018 by Alex Yoder The soundness of the marketing strategy is what is important, not the percentage of the budget dedicated to technology.