Dec 17, 20182 min read

Marketing Day: CMO tenure report, Amazon named top YouTube ad of the year, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates Dec 17, 2018 by Amy Gesenhues Winmo analyzed the career path for more than 2,400 CMOs during the last eight years to provide insight on the tenure track for the C-level role.
How marketing and sales alignment can better drive the buyer journey Dec 17, 2018 by Keith Richey Move beyond a siloed approach to marketing to improve the return on investment while evolving your organization.
YouTube crowns Amazon with top ad, OMD as top media agency of 2018 Dec 17, 2018 by Amy Gesenhues YouTube ranked its top ads for the year based on organic and paid views, watch time and audience retention.
5 techniques to make free shipping pay off in the holiday season and beyond Dec 17, 2018 by Mike Farrell Rethink your free shipping offers to better align with larger business goals.

Bridging the gap between IT and marketing to improve martech collaborations Dec 17, 2018 by Steve Olenski While marketing and IT will always have team-specific objectives, both care about maximizing martech investments.