As of Sunday, we’ll be three weeks out from Super Bowl LI. By this time last year, three brands had already released teaser ads for their...

From Marketing Land: Marketing budget increases: Tips for wielding a double-edged sword for 2017 Jan 12, 2017 by Joshua Reynolds Many...

Intel has recruited Super Bowl veteran and MVP Tom Brady for its 30-second “Brady Everyday” Super Bowl ad scheduled to air during Fox’s...

It’s no secret that visual imagery is a must in 2017 when it comes to digital marketing. And many marketers, both big and small, are...

There’s no big paradigm shift happening. Marketing channels are maturing. Engagement is dropping. This year, rather than looking around...

From Marketing Land: The flexibility requirement for SEO agencies Jan 11, 2017 by Casie Gillette SEO requires a broad skill set, but in...

Global Center for Watson IoT in Munich, Germany — Photo © IBM If your company had a population larger than some countries, how would you...

conversation according to Merriam-Webster, the concept is an “oral exchange of sentiments, observations, opinions, or ideas.” When one...

A massive new demographically segmented study from Kantar Millward Brown presents an instructive (and challenging) set of findings for...

From Marketing Land: EU proposes privacy rules that extend to Gmail, Facebook Messenger, Skype Jan 10, 2017 by Ginny Marvin Consent...

New rules proposed by the European Union on Tuesday stand to change the way Google, Facebook and other digital media companies and ad...

SMX West pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All...

Until recently, we were able to map out the path that the typical customer would take when making a buying decision or searching for...

nevodka / Shutterstock.com Assuming the massive hacking disclosures Yahoo made over the past several months don’t derail the Verizon...

From Marketing Land: Are your paid search ads making the right impression? Jan 9, 2017 by Jacob Baadsgaard Impression share may not be...

The holiday shopping season is in the books, and Amazon once again was the dominant force in e-commerce. Meanwhile, as more shoppers...

At 3Q Digital, my employer, we regularly perform audits for clients and prospects, putting accounts and channels under a microscope to...

From Marketing Land: Alexa, can you acquire new customers for marketers? Jan 6, 2017 by Tim Peterson If smart assistants like Amazon’s...

Even though that outing had been a failure, I was intrigued by poker. There appeared to be lessons in it for me, especially as a startup...

From Marketing Land: AOL introduces BrandBuilder, a suite of goal-based ad programs and new ad formats Jan 5, 2017 by Ginny Marvin In...