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Marketing Day: Paid search ads, data privacy & Facebook’s mid-roll video ads


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Are your paid search ads making the right impression? Jan 9, 2017 by Jacob Baadsgaard Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line.


  1. Choosing an attribution model: When, not which Jan 9, 2017 by Amy Bishop Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you’re trying to answer.


  1. Data privacy: Picking the lock on Pandora’s box Jan 9, 2017 by Lewis Gersh Columnist Lewis Gersh says the development of smart technology, which can surreptitiously harvest consumer data in everything from toys to televisions, raises concerns that the ad industry can’t afford to ignore.


  1. The importance of local authenticity Jan 9, 2017 by Brian Smith When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities.


  1. Facebook’s mid-roll video ads will be limited to 15 seconds Jan 9, 2017 by Tim Peterson Advertisers can pick content categories they do or don’t want their ads to interrupt, but may want more control over placement.


  1. Acxiom launches Audience Cloud for unified generation of audience segments and targeting Jan 9, 2017 by Barry Levine The marketing data provider says this self-service tool is the first to provide people-based targeting for all selected publishers at once.


  1. [Podcast] Marketing Land Live #39: Holiday e-commerce recap, Amazon’s CES success & more Jan 9, 2017 by Matt McGee In this week’s show, the Marketing Land crew analyzes recent news about the holiday e-commerce season and how Amazon’s Echo/Alexa voice assistant is dominating the conversation at the Consumer Electronics Show this year.


  1. The CMO-level audit for 2017: Preview Jan 9, 2017 by Scott Rayden Columnist Scott Rayden kicks off a series exploring strategic audits, taking a look at everything from the customer journey to analytics, to help you gain a better understanding of where you can improve.


  1. The cure for content shock Jan 9, 2017 by Jim Williams As buyers drown in a sea of marketing messages, how do you ensure that customers will notice your brand? Columnist Jim Williams says user-generated content is key.


  1. Final holiday figures: $92B in e-commerce, omnichannel retail had big share Jan 8, 2017 by Greg Sterling Total holiday sales exceeded $1 trillion; online was just over 9%.


  1. 10 things every performance marketer should know Jan 6, 2017 by Digital Marketing Depot In the age of digital marketing, terms like attribution, mobile marketing, and ROI reign supreme. Businesses are constantly looking for new ways to get the most out of their advertising spend, and publishers are on the hunt for the best offers and highest payouts.


Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Other Items

Social Media

  1. 6 Creative Ways to Engage Your Audience on Snapchat, simplymeasured.com

  2. Are News and Politics Ruining Facebook?, screenwerk.com

  3. How to Target Facebook Ads Using Your Business Location, www.jeffbullas.com

  4. How to Use Facebook Advertising to Grow Your Brand or Business, blog.bufferapp.com

  5. It’s Time to Get Serious About Understanding Social Media and Content Engagement, mackcollier.com

  6. Russia Requires Apple and Google to Remove LinkedIn From Local App Stores, www.nytimes.com

  7. Six months in, Instagram’s dreaded timeline tweak finds some love, digiday.com

  8. Snapchat vs. Instagram Stories: What’s the Difference?, www.searchenginejournal.com

  9. Twitter CMO finally explains the purpose of Twitter, www.cio.com

  10. What Facebook’s Head of Advertising Wants to See Happen in 2017, www.adweek.com

  11. Why B2B Advertisers Need Facebook, www.adweek.com

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