Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Are your paid search ads making the right impression? Jan 9, 2017 by Jacob Baadsgaard Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line.
Choosing an attribution model: When, not which Jan 9, 2017 by Amy Bishop Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you’re trying to answer.
Data privacy: Picking the lock on Pandora’s box Jan 9, 2017 by Lewis Gersh Columnist Lewis Gersh says the development of smart technology, which can surreptitiously harvest consumer data in everything from toys to televisions, raises concerns that the ad industry can’t afford to ignore.
The importance of local authenticity Jan 9, 2017 by Brian Smith When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities.
Facebook’s mid-roll video ads will be limited to 15 seconds Jan 9, 2017 by Tim Peterson Advertisers can pick content categories they do or don’t want their ads to interrupt, but may want more control over placement.
Acxiom launches Audience Cloud for unified generation of audience segments and targeting Jan 9, 2017 by Barry Levine The marketing data provider says this self-service tool is the first to provide people-based targeting for all selected publishers at once.
[Podcast] Marketing Land Live #39: Holiday e-commerce recap, Amazon’s CES success & more Jan 9, 2017 by Matt McGee In this week’s show, the Marketing Land crew analyzes recent news about the holiday e-commerce season and how Amazon’s Echo/Alexa voice assistant is dominating the conversation at the Consumer Electronics Show this year.
The CMO-level audit for 2017: Preview Jan 9, 2017 by Scott Rayden Columnist Scott Rayden kicks off a series exploring strategic audits, taking a look at everything from the customer journey to analytics, to help you gain a better understanding of where you can improve.
The cure for content shock Jan 9, 2017 by Jim Williams As buyers drown in a sea of marketing messages, how do you ensure that customers will notice your brand? Columnist Jim Williams says user-generated content is key.
Final holiday figures: $92B in e-commerce, omnichannel retail had big share Jan 8, 2017 by Greg Sterling Total holiday sales exceeded $1 trillion; online was just over 9%.
10 things every performance marketer should know Jan 6, 2017 by Digital Marketing Depot In the age of digital marketing, terms like attribution, mobile marketing, and ROI reign supreme. Businesses are constantly looking for new ways to get the most out of their advertising spend, and publishers are on the hunt for the best offers and highest payouts.
Online Marketing News From Around The Web:
Affiliate Marketing
Analytics
As Voice Search Changes the Game, Marketers Need Better Call Analytics, www.searchenginejournal.com
Blogs & Blogging
Business Issues
Content Marketing
9 New Visual Content Marketing Trends for 2017, www.searchenginejournal.com
Shares Are Not Enough: How to Amplify Your Content and Build Links, contentmarketinginstitute.com
The Simple 3-Step Process for Creating a Winning Content Marketing Strategy, www.copyblogger.com
This Is What Content Marketing Looked Like in the 1800s, contently.com
Where it Goes: The Story of Your Content, simplymeasured.com
Conversion Optimization
Do Those Magical “Power Words” Really Work to Improve Conversion Rates?, blog.crazyegg.com
Copywriting, Design & Usability
15+ Worthless Words to Cut to Improve Your Readers’ Experience, contentmarketinginstitute.com
Breaking Out Of The Box: Design Inspiration (January 2017), www.smashingmagazine.com
E-Commerce
Attribution Modeling for Ecommerce: 5 Things All Sellers Need to Know, blog.kissmetrics.com
EBay teams up with theSkimm to walk customers through online selling, www.mobilecommercedaily.com
From beacons to email: 3 retail marketing predictions, www.mobilecommercedaily.com
Navigation Design: The Overlooked Secret to Getting People to Find and Buy More Products, company-enterprise.myshopify.com
Omnichannel 2017: Amazon and Walmart Make Moves, www.emarketer.com
The latest tech helping online shoppers try before they buy, www.internetretailer.com
Why ‘Amazon Alexa everywhere’ is a big problem, venturebeat.com
Email Marketing
4 Effective Methods to Increase Your Survey Response Rates, blog.marketo.com
General Internet Marketing
Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance Management, www.marketingprofs.com
My 10 Predictions for Digital Marketing in 2017, www.bruceclay.com
Internet Marketing Industry
Chasing Exhilaration, Mountain Dew Captures The Euphoric Feeling of Doing With New Global Campaign, www.prnewswire.com
CloudCraze Secures $20 Million in Funding, www.cloudcraze.com
Italian startup Buzzoole raises $830K for its influencer marketing platform, www.eupulse.com
MarTech
12 Ways AI Has or Will Change Content Management, www.cmswire.com
How I Fell in Love With Content Marketing Software, contently.com
How Nestle Waters Looks at Marketing Tech in a Big Company, adage.com
How to Create a Facebook Messenger Chatbot, www.socialmediaexaminer.com
Mobile/Local Marketing
The History of the iPhone, On Its 10th Anniversary, www.internethistorypodcast.com
9 Tactics to Increase App Downloads for Less, www.tune.com
How to Build an App for Your Small Business, smallbiztrends.com
Other Items
Four key features to appreciate about Google Trips, econsultancy.com
Google Hangouts API gets hung out to dry, techcrunch.com
Social Media
6 Creative Ways to Engage Your Audience on Snapchat, simplymeasured.com
Are News and Politics Ruining Facebook?, screenwerk.com
How to Target Facebook Ads Using Your Business Location, www.jeffbullas.com
How to Use Facebook Advertising to Grow Your Brand or Business, blog.bufferapp.com
It’s Time to Get Serious About Understanding Social Media and Content Engagement, mackcollier.com
Russia Requires Apple and Google to Remove LinkedIn From Local App Stores, www.nytimes.com
Six months in, Instagram’s dreaded timeline tweak finds some love, digiday.com
Snapchat vs. Instagram Stories: What’s the Difference?, www.searchenginejournal.com
Twitter CMO finally explains the purpose of Twitter, www.cio.com
What Facebook’s Head of Advertising Wants to See Happen in 2017, www.adweek.com
Why B2B Advertisers Need Facebook, www.adweek.com
Video
Facebook Live Playbook: Best Practices and Tips, tubularinsights.com
How To Turn Your Tutorial Videos Into Marketing, www.searchenginepeople.com
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