Jan 10, 20174 min read

Marketing Day: New EU proposals for ad targeting, Facebook ads & voice search

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

EU proposes privacy rules that extend to Gmail, Facebook Messenger, Skype Jan 10, 2017 by Ginny Marvin Consent rules could limit consumer data collection for ad targeting by messaging, email and phone service providers.
Three well-meaning paid search optimizations that might kill performance Jan 10, 2017 by Andy Taylor That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices.
Facebook’s retargeted ads broadened to include rivals’ sites, Page audiences Jan 10, 2017 by Tim Peterson By expanding the retargeting pool, Facebook’s Dynamic Ads can do a better job of finding new customers for brands, including from rivals.
Essential voice search strategies for 2017 Jan 10, 2017 by Sherry Bonelli Are you prepared for the rise in voice search? Columnist Sherry Bonelli discusses how voice search will impact local businesses.
Want to become a high-impact digital marketer? Jan 10, 2017 by Marketing Land SMX West pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, March 20, and are conveniently located at the San Jose Convention Center. 2017 brings a revamped lineup and fresh takeaways.
Customer questions every CMO should be ready to answer in 2017 Jan 10, 2017 by Scott Vaughan Your clients and prospects are going to have questions about data and technology. Are you prepared to answer them? Columnist Scott Vaughan has some food for thought.
5 B2B marketing tips to jump-start your 2017 results Jan 10, 2017 by Jessica Cameron Columnist Jessica Cameron provides B2B marketing tips for starting your new year off on the right foot.
Is your marketing team effective? A 5-question test Jan 10, 2017 by Justin Dunham In an increasingly complicated martech world, it’s easy to feel overwhelmed. Columnist Justin Dunham offers a handy checklist to help you determine whether you’re running the ultimate marketing machine.
The evolution of the customer journey in 2017: Optimizing moments that matter Jan 10, 2017 by Jim Yu As the customer journey becomes increasingly fragmented, columnist Jim Yu takes a look at how marketers can capitalize on the micro-moments and serve up targeted content at just the right time across multiple channels.
IAB Tech Lab launches new Tool Repository with a viewability SDK Jan 10, 2017 by Barry Levine The SDK, originally developed by Integral Ad Science, provides an open-source framework for monitoring in-app ads.
Report: Consumers feel positive about immersive technologies Jan 10, 2017 by Barry Levine Video ad firm YuMe found most survey respondents have heard about virtual reality, augmented reality, or 360-degree video — and they pay more attention to ads in those formats.
Yahoo CEO Mayer and co-founder David Filo to step down from Yahoo board Jan 10, 2017 by Greg Sterling Yahoo under Verizon faces the same pressures it did as an independent company, namely, competing with Google and Facebook.
The tracking trap in digital marketing Jan 10, 2017 by David Rodnitzky Columnist David Rodnitzky discusses the power and peril of measurement and explains why both online marketers and brand marketers need to find the right balance.