Jan 11, 20174 min read

Marketing Day: YouTube’s top ads in December, Facebook Live updates & Instagram ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

The flexibility requirement for SEO agencies Jan 11, 2017 by Casie Gillette SEO requires a broad skill set, but in an industry where things are constantly shifting, columnist Casie Gillette argues that perhaps the most important skill is the ability to adapt to change.
YouTube Top 10 ads in December: Jennifer Hudson helps drive Shell’s “Best Day of My Life” to top of list Jan 11, 2017 by Amy Gesenhues Enlisting a number of artists, Shell is using the music video to promote its #MakeTheFuture campaign.
Going beyond ‘right consumer, right time, right place’ Jan 11, 2017 by Phil Schraeder Effective digital advertising is all about context, and columnist Phil Schraeder notes that in a cross-device world, getting context right requires a new set of tools and a new way of thinking.
Why SEO & lousy content don’t mix Jan 11, 2017 by Ryan Shelley Content is an important part of search rankings, but columnist Ryan Shelley reminds us that quality trumps quantity.
3 ways to thrive in the year of customer experience Jan 11, 2017 by Mike Sands Columnist Mike Sands predicts that 2017 will be the year customer experience becomes a No. 1 priority for marketers and offers three tips to help your brand stay a step ahead.
The B2I marketing organization: How IBM’s CMO of North America organizes for business-to-individual marketing Jan 11, 2017 by Nadine Dietz & Erica Seidel CMO of IBM North America Rashmy Chatterjee explains how she delivers on a vision to build trust and understand customers’ needs, in an interview with columnists Nadine Dietz and Erica Seidel.
Facebook will let Pages broadcast live videos from desktop web Jan 11, 2017 by Tim Peterson Facebook is rolling out new live-streaming features for Pages, including web broadcasts and pinned comments.
Twitter to shutter Dashboard, an app for businesses to manage accounts Jan 11, 2017 by Tamar Weinberg Twitter is killing its Dashboard business product six months after it was launched.
Responsive ads for the Google Display Network: 6 months in Jan 11, 2017 by Anna Shirley As of January 31, AdWords advertisers will no longer be able to create or edit standard text ads for the Display Network, and Google is encouraging the adoption of responsive ads instead. Columnist Anna Shirley explains this new ad format and shares some results from her company’s initial testing.
A marketer’s guide to Facebook’s fake news problem and what is being done to fix it Jan 11, 2017 by Kristine Schachinger What constitutes fake news, and what exactly is Facebook doing to combat it? Columnist Kristine Schachinger discusses the next steps in the social network’s battle against the spread of false information.
Stop hogging the conversation with clients and higher-ups. How to share your insights while encouraging listener engagement Jan 11, 2017 by Matt Umbro Are you really paying attention to your listeners’ social cues when presenting? Columnist Matt Umbro explains why it’s critical to stop talking and instead encourage participation in a conversation.
4 ways to win the inbox in 2017 Jan 11, 2017 by Cynthia Price A new year means new opportunities to step up your email marketing strategy. Start planning now with these 4 tips from contributor Cynthia Price.
Instagram will show ads to the 150 million people viewing Stories daily Jan 11, 2017 by Tim Peterson Some time soon, Instagram will slot photo and video ads between Stories, its Snapchat clone that’s being used by half of its audience every day.
Study: Gen Z more discriminating, more advertising-resistant than Gen X or Y Jan 11, 2017 by Greg Sterling They study helps reveal a demographic segment that represents more than two billion people globally.