From Marketing Land: Three steps to customer experience excellence Dec 6, 2016 by Digital Marketing Depot Customer experience is the...

Santa has his own Naughty & Nice list, and we do, too. Yes, it’s that time of year again, marketing friends, when we help old Kris...

Super early bird rates expire next week for SMX West, the world’s premier search marketing conference. Register for three days of...

From Marketing Land: 5 reasons advertisers should NOT ignore Bing Ads Dec 5, 2016 by Michelle Cruz Columnist Michelle Cruz outlines some...

From Marketing Land: Super Bowl LI advertisers Avocados from Mexico, Snickers & Skittles gear up for game day Dec 2, 2016 by Amy Gesenhues...

For its second Super Bowl appearance, Avocados from Mexico is teaming up with Mexican-style food brand Old El Paso for its “Gauc Nation...

From Marketing Land: The Customer Decision Hub: What’s inside the always-on brain Dec 1, 2016 by Digital Marketing Depot The new normal...

Did you know that Deloitte, the accounting and professional services giant that’s been around for 171 years, never had a Chief Marketing...

There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners...

From Marketing Land: Commerce Signals and PlaceIQ turn in-store sales data into campaign optimization tool Nov 30, 2016 by Greg Sterling ...

Is it better to do your online marketing in-house or through an agency? It’s an important decision to make. Now, you should probably know...

Marketing Land publisher Third Door Media announced today that it will produce an East coast edition of MarTech®: The Marketing Tech...

From Marketing Land: 7 major mistakes that will derail your CMS project (and how to avoid them) Nov 29, 2016 by Digital Marketing Depot ...

Do you manage the search marketing team at your company or agency? Sister site Search Engine Land’s SMX West is the ultimate...

I usually write this column, but, this time I invited a colleague of mine at Magnetic to write about a subject he is passionate about...

From Marketing Land: Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales Nov 28, 2016 by Greg Sterling Mobile...

From Marketing Land: Amazon has sold more than 5 million Echo devices, with a big holiday to come Nov 23, 2016 by Greg Sterling While...

From Marketing Land: Setting SEO KPIs for small manufacturing websites Nov 22, 2016 by Dianna Huff Columnist Dianna Huff shares her...

Mark Van Scyoc / Shutterstock.com Following a brouhaha in July after the Federal Trade Commission (FTC) spanked Warner Brothers for...

From Marketing Land: Facebook removes agencies from Marketing Partners program with badge elimination Nov 21, 2016 by Tim Peterson...