Nov 28, 20164 min read

Marketing Day: Black Friday results, AMP’s long game & coupon affiliate myths

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales Nov 28, 2016 by Greg Sterling Mobile devices drove 36 percent of sales but 55 percent of traffic.
The filter bubble: it won an election and can help you win customers Nov 28, 2016 by Jeffrey L. Cohen Columnist Jeffrey Cohen believes that the right tools and the right data can help you to better appeal to your customers and win their business.
Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership Nov 28, 2016 by Barry Levine The New York City-based Vistar says this is the first use of first-party data like CRMs for OOH, and LiveRamp’s first OOH project.
How do our biases impact PPC performance? Nov 28, 2016 by Brett Middleton With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits.
Pathmatics acquires WhatRunsWhere Nov 28, 2016 by Barry Levine Pathmatics, whose ad tracking is oriented toward enterprises, will remain separate as a brand and platform from WhatRunsWhere, which focuses on small agencies and brands.
10 ways to reduce SEO costs while increasing performance Nov 28, 2016 by Digital Marketing Depot If you’ve struggled to get more out of your SEO efforts or have limited resources to do work, then this white paper will provide direction and tools to reduce costs while increasing performance. Rowe Digital’s white paper outlines 10 best practices and recommendations, some obvious, and some you may not have considered.
E-commerce tops $5 billion over weekend, mobile beats $1 billion on Black Friday Nov 28, 2016 by Greg Sterling Distinct online shopping days are now blurring into a longer Cyber Week.
AMP’s long game Nov 28, 2016 by Barb Palser At one year, the open-source Accelerated Mobile Pages project has hit the gangly teenage stage. Columnist Barb Palser sums up what’s happening now and makes recommendations for publishers adopting the format.
Without data, your marketing strategy won’t cut it in 2017 Nov 28, 2016 by Tamar Weinberg As complex data analysis tools become more democratized, data-driven decision making is increasingly valued above “trust your gut” thinking. Contributor Tamar Weinberg explains how to meet the challenge.
3 coupon affiliate myths it’s time to stop blindly believing Nov 25, 2016 by James Collins Columnist James Collins shares data from Rakuten Marketing to help debunk a few of the more pervasive misconceptions about coupon affiliates.
Ad customizers just got a whole lot more powerful Nov 25, 2016 by Frederick Vallaeys Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads.
The trouble with truth Nov 25, 2016 by Janet Driscoll Miller Do search engines and other content distribution platforms have a responsibility to present information that is true? Columnist Janet Driscoll Miller discusses the issues surrounding this question.