Dec 1, 20164 min read

Marketing Day: Most shared ads of 2016, IAB mobile ad updates & holiday emails

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

The Customer Decision Hub: What’s inside the always-on brain Dec 1, 2016 by Digital Marketing Depot The new normal for consumers is being able to do business on their terms, with companies that have products that are easy to discover, easy to use, and are personalized and relevant to them.
Pinterest launches Showcase to give brands a way to shape their story Dec 1, 2016 by Tamar Weinberg Pinterest has launched a showcase feature to give brands the ability to present their best selves.
Top 10 most shared global ads of 2016: UK’s John Lewis holiday ad ranks #1 with nearly 2M shares Dec 1, 2016 by Amy Gesenhues The most shared ad of 2016 was released less than a month ago – earning 1.9 million shares since it’s November 9 launch date.
5 ways martech can help you reduce mobile app user churn Dec 1, 2016 by Josh Todd Acquiring new app users is great, but columnist Josh Todd argues it’s much more cost-effective to focus on retaining existing users. Here he shares how to use predictive analytics and other tools to keep mobile users engaged.
How Google is tackling fake news, and why it should not do it alone Dec 1, 2016 by Ian Bowden What can Google do to combat fake news? Columnist Ian Bowden illustrates some ways the search giant can tackle — and already is tackling — this problem.
How brands can win with omnichannel discovery Dec 1, 2016 by Adam Dorfman Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin developing an omnichannel location strategy.
IAB shares updates for MRAID, including viewability & audibility measurement Dec 1, 2016 by Ginny Marvin This marks the first big update to the IAB’s standard for mobile rich media ads in more than four years.
Can tech conquer fake news? Dec 1, 2016 by Barry Levine Fraudulent news sites threaten the credibility of online content, but the question is whether technology can understand what is false.
Getting the most out of your holiday emails Dec 1, 2016 by Scott Heimes With the holidays in full swing, columnist Scott Heimes offers tips on how to plan a successful email marketing campaign that engages your subscribers.
Generating leads from content: Placing calls to action Dec 1, 2016 by Brian Massey What are the best ways to present your calls to action on a content landing page? Columnist Brian Massey outlines key strategies for getting your offer in front of your readers.
[Podcast] Marketing Land Live #36: The Path to CMO with Deloitte’s Diana O’Brien Dec 1, 2016 by Matt McGee In this week’s show, we launch a new series, “The Path to CMO,” with the first Chief Marketing Officer in the history of one of the biggest professional services companies in the world.