Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
7 major mistakes that will derail your CMS project (and how to avoid them) Nov 29, 2016 by Digital Marketing Depot Moving to a new CMS is a large endeavor that requires the support and participation from many in your organization. This e-book from eZ Systems provides advice and breaks down the challenges you will inevitably face on your way to building a successful CMS project.
PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services Nov 29, 2016 by Pauline Jakober Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers.
Facebook adds gaming inside Messenger, News Feed Nov 29, 2016 by Tim Peterson Facebook adds video games to the list of things that people can do without needing to leave Facebook.
Report: Cyber-Monday was the largest e-commerce day in history Nov 29, 2016 by Greg Sterling Nearly $3.4 billion spent online according to data from Adobe.
SEO without search results is here with Google Assistant, Home and Amazon Echo. Here’s how to survive. Nov 29, 2016 by Bryson Meunier Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed.
Share your obsession with SEO & SEM as a team & score BIG at SMX West Nov 29, 2016 by Marketing Land Do you manage the search marketing team at your company or agency? Sister site Search Engine Land’s SMX West is the ultimate team-building experience. Members will get must-know SEO, SEM, mobile and conversion optimization tactics at more than 50 sessions and from 100 expert presenters.
Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change Nov 29, 2016 by John Donnelly III Look at how consumers really feel about Black Friday and take their sentiments into account for your rest-of-the-season marketing. Columnist John Donnelly III shares social media insights related to the annual brick-and-mortar mainstay.
Psychology and personalization: two P’s in a pod Nov 29, 2016 by James Green Guest contributor Tyler Marcum of Magnetic discusses the power of personalization in creating more effective digital marketing strategies.
6 ways marketers try to manipulate subscribers and why we should stop Nov 29, 2016 by Chad White Don’t underestimate the intelligence of your subscribers. Columnist Chad White describes six email marketing manipulations and explains why they’re misguided.
Online Marketing News From Around The Web:
Analytics
Choosing the right error metric for your predictive model, www.cardinalpath.com
How Fixing Client Analytics Can Help Agencies Sell More, blog.kissmetrics.com
Rethinking Marketing Measurement from the Ground Up, analytics.googleblog.com
Blogs & Blogging
Blogging Benchmarks: Writing Time, Post Length, and Media Use, www.marketingprofs.com
Five Steps to Integrating Your Blog, Social Media, and Email Marketing, www.marketingprofs.com
Business Issues
Content Marketing
15 Tools To Manage Your Editorial Content Calendar, www.searchenginepeople.com
5 Common Questions Many People Have About Content Marketing, www.toprankblog.com
B2B White Paper Content Marketing Strategy, www.copypress.com
Build Your Content Strategy from The Foundation Up, www.martechadvisor.com
Content Marketing ROI: A Formula for Any Type of Organization, contentmarketinginstitute.com
More publishers turn to content-recommendation networks, digiday.com
Structured Content Gives Companies Room to Scale, www.cmswire.com
The 11 Best Social Media Automation Tools For Content Marketers, www.jeffbullas.com
Why All Brands Need an Editorial Workflow, contently.com
Conversion Optimization
Copywriting, Design & Usability
Corporate Vs. Design Agency: Perks And Pitfalls For UX Designers, usabilitygeek.com
Top Web Design Trends for 2017, www.cmswire.com
Domaining
3 Reasons Your Brand Should Ditch the Dot-Com, www.convinceandconvert.com
E-Commerce
Amazon expands its online gift shop “Interesting Finds,” adds human curation, TechCrunch
Consumers buzz about Black Friday and Cyber Monday online, www.internetretailer.com
Dispelling myths about e-commerce fraud, www.internetretailer.com
Getting the Most from Amazon Sponsored Products, www.practicalecommerce.com
How to Sell Online As Effectively As In Person, smallbiztrends.com
Why the biggest generation in history is your biggest ecommerce opportunity, venturebeat.com
Email Marketing
14 ridiculously good emails from Cyber Monday 2016, myemma.com
2016 EMAIL MARKETING STATISTICS for Small Businesses, smallbiztrends.com
Holiday Email Report: Pre-Black Friday (Nov. 14 – Nov. 21), movableink.com
Testing “From” Fields in Email Marketing Messages, www.seerinteractive.com
General Internet Marketing
4 Event Marketing Strategy Digital Must-Haves, blog.epicosity.com
Optimizing Marketing Resources – What to Automate and What Your Team Needs to Handle, www.ducttapemarketing.com
The Most Effective Form of Digital Marketing Today, www.socialmediaexplorer.com
What are the most effective channels for influencer marketing?, econsultancy.com
Internet Marketing Industry
Taptica Recognized as a 2016 Deloitte Technology Fast 50 Company, www.marketwired.com
MarTech
A Marketer’s Guide to Facebook Messenger Bots, www.searchenginejournal.com
Among Marketers, IoT Is Seen as Critical Emerging Technology, www.emarketer.com
Using Chatbots to Improve the Customer Experience, streetfightmag.com
Mobile/Local Marketing
It’s Time to Take Facebook Seriously for Location Marketing, www.adweek.com
Marketers Focusing on Mobile and Consumer-Generated Content Strategies into 2017, www.martechadvisor.com
More Than a Quarter of the World Will Use Mobile Messaging Apps by 2019, www.emarketer.com
Other Items
Beautiful photos for your computer and phone, blog.google
The Guardian has moved to https, www.theguardian.com
Social Media
7 Ironclad Reasons Snapchat Stories are Superior to Instagram Stories, smallbiztrends.com
Facebook’s Algorithm Has Unprecedented Power. Here’s How We Need to Respond, contently.com
For Most Small Businesses, Social Is Top Marketing Tactic, www.emarketer.com
Here’s How Much Engagement Holiday Retailers Are Getting in Social Media So Far, www.adweek.com
How Does Snapchat Make Money?, mediakix.com
How I Use Facebook Groups To Grow My Business, www.fastcompany.com
How Instagram recruits college football teams to market Stories, digiday.com
How much Twitter influence do the top 10 companies in the Fortune 500 hold?, blog.majestic.com
How to Create a Social Media Content Calendar for a Year, www.socialmediaexaminer.com
How to Use Twitter Analytics to Improve Your Marketing, www.socialmediaexaminer.com
LinkedIn Conversions Not Reporting?, www.clixmarketing.com
Utilizing Social Media to Empower Your Business, multichannelmerchant.com
What to Pin in December (in the run up to Christmas and the New Year), blog.tailwindapp.com
What’s the Value of a Hashtag? The Pros and Cons for Marketers, multichannelmerchant.com
With its newest invention, Facebook aims to become the world’s largest charity fund-raising platform, qz.com
Video
How Facebook Video Grew For Publishers In 2016, www.newswhip.com
Twitter turbocharges live video credentials with Disney partnership on ‘Rogue One: A Star Wars Story’, venturebeat.com
Why YouTube’s biggest stars keep quitting, www.theverge.com
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