Marketing Day: AOL’s BrandBuilder, 2016’s most shared video brands & more
From Marketing Land: AOL introduces BrandBuilder, a suite of goal-based ad programs and new ad formats Jan 5, 2017 by Ginny Marvin In...
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A marketer’s take on the Trump era
“Donald Trump by Gage Skidmore 3” by Gage Skidmore. Licensed under CC BY-SA 3.0 via Commons. If you’re like me, you probably spent much...
Marketing Day: CMO’s 2017 MarTech wish list, YouTube Labs & Facebook video
From Marketing Land: 17 link resolutions for 2017 Jan 4, 2017 by Julie Joyce Link builders, what can you do better this year? Columnist...
The 2017 MarTech Wish List: 5 CMOs name the marketing technology they want most
Mizzen+Main’s CMO, Jen Lavelle, said she’d like to see the same Instagram shopable ad options that are available to the bigger retailers...
Get your digital transformation efforts in full gear by attending the MarTech Conference!
Here’s to a great 2017 full of learning, growing and driving digital transformation! Register for MarTech San Francisco today and get the...
Marketing Day: Local search, an Amazon holiday report & adaptive analytics
From Marketing Land: Don’t just appeal to a local searcher’s wants or needs, focus on the journey Jan 3, 2017 by Lydia Jorden You’ve...
Start your SEO and SEM campaigns off fresh with tactics that work
Here’s to a great 2017 full of learning and growing your SEO and SEM success! View ticket options and rates here. We look forward to...
Marketing Day: US ad spend, Periscope 360 & 2017
From Marketing Land: A year in review: Search Engine Land’s top 10 columns of 2016 Dec 30, 2016 by Jessica Thompson Which topics drew the...
From emotional analytics to Trump’s tweeting habits: Marketing Land’s most engaging stor
Well, dear readers, we are mere hours away from officially making it through one of the more… unforgettable… years in recent memory. You...
What rocked digital marketers’ worlds in 2016: Marketing Land’s top 10 columns of the ye
What a year it’s been in the digital marketing universe. No matter whether you were in display, social media, content marketing or email,...
Top brand moments in 2016: 5 CMOs share their biggest milestones of the year
Marketing Land kept a close eye on all the latest digital marketing trends throughout the year, but we wanted to know how CMOs would...
Report: US advertisers spent $17.6 billion on digital ads in Q3
According to IAB data out today, US advertisers spent $17.6 billion on digital ads in Q3. The trade organization said this was “the...
Getting down to business: Our top CMO Zone columns for 2016
There’s no question that chief marketing officers are increasingly accountable for proving the value of their efforts and driving ROI....
Top martech in 2016: CMOs from PepsiCo, Mizzen+Main & Olapic list their favorite martech this y
For marketers like PepsiCo’s CMO Seth Kaufman martech is at the core of his brand’s consumer experience. Earlier this month, Kaufman told...
Marketing Day: Cross-device ad tech, Google AdWords & social media war rooms
From Marketing Land: U.S. District Court judge orders Amazon to release customer data in connection to WEN Haircare lawsuit Dec 23, 2016...
Marketing Day: Local search, attribution modeling vendors & November’s top video creators
From Marketing Land: Uncovering the white spaces of opportunity for local search Dec 22, 2016 by Jon Schepke With “near me” mobile...
Marketing Day: Facebook Live news, GoldieBlox CMO interview & Twitter search updates
From Marketing Land: Facebook will let celebs edit Live videos after broadcast ends Dec 21, 2016 by Tim Peterson Facebook has no plans...
Marketing Day: Instagram stickers, mobile video & the biggest ad fraud botnet to date
From Marketing Land: Get answers to your marketing automation questions Dec 20, 2016 by Digital Marketing Depot Got questions about...
Do you have the martech knowledge you need?
Albert Einstein said, “The only source of knowledge is experience.” Seems the martech challenges we face prove Einstein correct yet...
Marketing Day: Online shopping, IBM’s Watson & our top stories of 2016
From Marketing Land: 51% of US adults have bought something online via their cellphones [Pew data] Dec 19, 2016 by Matt McGee Latest Pew...
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