Jan 4, 20174 min read

Marketing Day: CMO’s 2017 MarTech wish list, YouTube Labs & Facebook video

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

17 link resolutions for 2017 Jan 4, 2017 by Julie Joyce Link builders, what can you do better this year? Columnist Julie Joyce shares her 17 link-building resolutions for 2017.
The 2017 MarTech Wish List: 5 CMOs name the marketing technology they want most Jan 4, 2017 by Amy Gesenhues Marketing leaders from Mizzen+Main, PepsiCo, Peloton and more share the martech they hope to see this year.
The fake information epidemic and how it will hurt local search in 2017 Jan 4, 2017 by Wesley Young Fake content and information will be a growing problem in 2017. Columnist Wesley Young takes a look at this trending issue and discusses ways that false information is being used and how local businesses and marketers can protect against it.
Local SEO is about so much more than tools Jan 4, 2017 by Greg Gifford Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren’t meant to do our jobs for us.
MarTech Landscape: What is a beacon? Jan 4, 2017 by Barry Levine The location-based devices have made a beachfront in physical stores, but the pending question is whether consumers are ready for them.
Cheap data: You are about to get so much better at marketing Jan 4, 2017 by Brian Massey As data becomes ever more abundant and cheaper, columnist Brian Massey takes a look at what marketers stand to gain from the trend and what we can expect to see in 2017.
Get your digital transformation efforts in full gear by attending the MarTech Conference! Jan 4, 2017 by Marketing Land Here’s to a great 2017 full of learning, growing and driving digital transformation! Register for MarTech San Francisco today and get the best deals on All Access Passes. Looking forward to seeing you May 9-11 at the world’s premier marketing technology conference!
Lenovo debuts Amazon Alexa-powered smart speaker at CES Jan 4, 2017 by Greg Sterling Like Microsoft is doing with Cortana, Amazon is making Alexa available to third-party developers and hardware makers to voice-enable their connected products. Amazon is also making Alexa’s several thousand “skills” (voice apps) equally available to developers.
YouTube Labs pairs brands & agencies with creators to produce platform-relevant content Jan 4, 2017 by Amy Gesenhues Google says the program aims to help brands like L’Oreal create episode-driven videos designed to hook and retain viewers.
The state of direct response video on Facebook Jan 4, 2017 by Andrew Waber As more marketers look toward video ads on Facebook, columnist Andrew Waber takes a look at video adoption across the direct response ecosystem.
How to leverage influencers for SEO Jan 4, 2017 by Benjamin Spiegel Columnist Benjamin Spiegel says incorporating the right SEO tactics in your influencer campaign can be a big boon for your brand and ROI.