Dec 21, 20164 min read

Marketing Day: Facebook Live news, GoldieBlox CMO interview & Twitter search updates

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook will let celebs edit Live videos after broadcast ends Dec 21, 2016 by Tim Peterson Facebook has no plans to let non-Mentions users trim the beginning or end of their Live recordings.
The power of data ownership: Getting it right in 2017 Dec 21, 2016 by Josh Manion Columnist Josh Manion believes that complete data ownership is the only option for enterprises seeking to engage individual consumers with relevant and timely experiences.
Link campaigns: Strategy development and review Dec 21, 2016 by Andrew Dennis Whether you’re planning to pursue links in 2017 or continue an existing link-building project, columnist Andrew Dennis reminds us that December is an ideal month to review your link campaign strategy.
The tools and tests that made 2016 great: Our top 10 analytics & conversion columns of the year Dec 21, 2016 by Pamela Parker We digital marketers love us some data, and 2016 brought with it new tools, techniques and consumer trends.
GoldieBlox CMO says his brand is leading the movement for girls who want to be more than princesses Dec 21, 2016 by Amy Gesenhues Get to Know: GoldieBlox CMO Kenny Davis
Predictions for the digital advertising industry in 2017 Dec 21, 2016 by Rob Rasko From mobile to ad formats, columnist Rob Rasko takes a look at the trends that he predicts will drive our industry forward in the coming year.
Study: 55 percent of mobile dollars wasted Dec 21, 2016 by Greg Sterling More than 70 percent of mobile ads seen in a typical day fail to create a positive user experience.
How Twitter is making its top search results more relevant than recent Dec 21, 2016 by Tim Peterson In September Twitter started sorting the top results on its search pages based on relevance, a departure from its traditional reverse-chronological order.
Small business owners: 3 steps to creating accurate Google Analytics reports Dec 20, 2016 by Dianna Huff Raw traffic data in Google Analytics isn’t always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a filter that excludes spam traffic and traffic from internal sources.
Trust & transparency: Why we need it more than ever in 2017 Dec 20, 2016 by Carl Erik Kjærsgaard Can technology help to create transparency and therefore restore trust in brands and agency partners? Columnist Carl Erik Kjærsgaard weighs in.
Can SEOs make local search great again in 2017? Dec 20, 2016 by Andrew Shotland The road ahead looks rough for local SEO practitioners and agencies, but is there hope? Columnist Andrew Shotland takes a look at what recent trends mean for those who serve local search clients.
Facebook Live Audio turns the social network into a radio broadcaster Dec 20, 2016 by Tim Peterson Facebook will start testing audio-only live streams with BBC World Service, Harper Collins and others.