Dec 19, 20165 min read

Marketing Day: Online shopping, IBM’s Watson & our top stories of 2016

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

51% of US adults have bought something online via their cellphones [Pew data] Dec 19, 2016 by Matt McGee Latest Pew e-commerce research also shows that 80 percent shop online, but buying isn’t a frequent occurrence for most.
Google studying ways to fix offensive search suggestions & results Dec 19, 2016 by Danny Sullivan Facing criticism over “fake news,” inappropriate search suggestions and more, the search company is looking for long-term and comprehensive solutions.
Why you should budget for call tracking in 2017 Dec 19, 2016 by Digital Marketing Depot With the current fiscal year winding down and budgeting for FY2017 gearing up, marketers are faced with the annual task of tracking effectiveness and justifying budgets. The key is to invest in tools that help control costs and boost revenue—not just within the purview of marketing, but across the entire organization.
Should you create device-specific PPC campaigns? Dec 19, 2016 by Aaron Levy Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started.
Why data amplifiers matter in a world of omnichannel discovery Dec 19, 2016 by Adam Dorfman Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present with accurate data across devices and channels.
Walmart’s 2016 holiday videos on YouTube have earned over 75M views – far more than any other brand Dec 19, 2016 by Amy Gesenhues Walmart has scored more than double the number video views than the second leading brand on YouTube for holiday-related content.
IBM’s Watson is now working as a psychologist for ad tech firm Unruly Dec 19, 2016 by Barry Levine The UK-based firm is employing the supercomputer to generate large numbers of psychological profiles of potential buyers at scale, cheaply.
Shaping the shopping experience: Our top retail columns for 2016 Dec 19, 2016 by Desiree Everts DeNunzio What retail trends captivated our readers this past year? From IoT to Amazon, our most popular retail columns covered a wide range of topics. Read on for more!
5 steps to making ‘SENSE’ of early lifecycle marketing Dec 19, 2016 by Jordan Elkind Columnist Jordan Elkind discusses the early phase of lifecycle marketing and how you can build a program that will engage and convert potential customers.
On brands, death and social media Dec 19, 2016 by Chris Kerns When a celebrity dies, how should brands respond on social media, if at all? Columnist Chris Kerns shares tips on how to approach the practice responsibly and with sensitivity.
Marketing Land’s Top 10 News Stories Of 2016: Facebook’s measurement errors, Snapchat geofilters & more Dec 19, 2016 by Matt McGee We begin two weeks of year-in-review coverage with a look at the most popular news stories of 2016 as covered by the Marketing Land editorial team.
Measuring cost in seconds: How short delays lead to users ditching slow websites Dec 16, 2016 by Digital Marketing Depot This research conducted by Aberdeen Group dives into the true cost of website performance and shows how leading organizations are able to boost their sites to eliminate delays, increase visitors and improve overall revenue. Download this white paper, sponsored by SOASTA, to learn how the most successful organizations use every tool at their disposal.