
Building a brand strategy: Essentials for long-term success
Why? Because the more detailed you are in your branding strategy, the easier it will be to succeed when you execute those strategies....

Marketing Day: Facebook shares more user data, Apple’s ARKit & voice interface optimizati
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Marketing Day: Mobile SERP survival, Facebook expands Marketplace ads & Apple’s WWDC keyn
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Apple’s WWDC 2018 keynote: An overview of the announcements
Earlier today, Apple wrapped its WWDC 2018 developer keynote, with a long list of announcements. Apple has four platforms: iOS, MacOS,...

Last call: Secure your seat at SMX Advanced now
SMX® Advanced is coming to Seattle in just a few days, and we hope to see you there! There are fewer than 25 All Access passes left, and...

Marketing Day: ShareIQ’s free social tool, Facebook’s latest user data issue & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Marketing Day: Facebook ends Trending section, Mary Meeker’s Internet Trends report & mor
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Dun & Bradstreet’s 2018 ‘B2B Advertising & Marketing Outlook’
Business-to-business marketers have traditionally been slower than their consumer peers to fully adopt programmatic advertising and...

Marketing Day: Pinterest tests wide-format Promoted Videos, Google My Business Q&A & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Marketing Day: Influencer marketing, hiring the right team & DoubleClick’s digital audio
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

California ballot measure could become ‘America’s GDPR’
Call it privacy’s revenge. The California Consumer Privacy Act now appears likely to qualify for the ballot, with more than enough...

How to hire the right people for your marketing team
In many organizations, Digital Transformation is being led by marketing. It’s the biggest generator of data and the group that puts data...

Marketing Day: Going all-in on AMP, voice search & Google’s meeting with publishers on GD
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Two weeks until SMX Advanced. Lock in your ticket now!
Equip yourself with the actionable tactics you need to deliver superior search marketing results. Attend SMX® Advanced for authoritative...

Despite recent events, people still positive about internet’s impact on society
Despite the chaos and fallout of the past two years, the vast majority of Americans still believe the internet is a positive thing in...

Marketing Day: New political ad rules from Facebook & Twitter, a ‘Guide to PPC’ �
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Unauthorized Alexa conversation recording unnerved owner, called a mistake by Amazon
Amazon Echo, housing the Alexa intelligent agent When it comes to next-generation technologies, like AI, the discussion is binary. The...

Marketing Day: Facebook’s latest on fake news, Twitter’s Timeline Ads & new Faceboo
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

You need to be at SMX East. Registration is open!
In the fast-paced, ever-changing industry of online marketing, looking ahead is an absolute necessity. Serious marketers like you are...
























