Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Facebook ends Trending section & removes all products that integrated with the Trends API Jun 1, 2018 by Amy Gesenhues Facebook reports Trending news links accounted for less than 1.5 percent of clicks to news publishers on average.
Dun & Bradstreet’s 2018 ‘B2B Advertising & Marketing Outlook’ Jun 1, 2018 by Digital Marketing Depot Today’s marketers no longer question whether programmatic technology is the right way to purchase digital advertising. Online campaigns using display, mobile, video, content and other digital media — are now bought and sold almost exclusively — using platforms that pair customer data with ad inventory for better targeting at scale.
Mary Meeker’s newest Internet Trends report: Clouds keep rebuilding the landscape Jun 1, 2018 by Barry Levine The latest presentation by the Kleiner Perkins analyst points to the many ways that cloud computing continues to reshape modern life.
LiveRamp adds outside quality scoring to its third-party data marketplace Jun 1, 2018 by Barry Levine The first outside provider, Lucid, tests the third-party data segments against panel-based surveys that are linked by cookies.
I’m a customer. Please get to know me. Jun 1, 2018 by Evan Magliocca Getting to know your customers pays dividends in lots of overlooked ways. Contributor Evan Magliocca explores some of the possibilities.
Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report Jun 1, 2018 by Ginny Marvin Trends marketers should be paying attention to in the year ahead.
Have we reached peak smartphone, and what does that mean for marketers? May 31, 2018 by Greg Sterling There’s no reason to change course; everyone must still optimize for mobile.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
The MarTech Minute: Diamoni launches automated ads, Clinch teams with Tapad & former Shazam exec joins Adspace Jun 1, 2018 by Robin Kurzer
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Interactions launches AI-based intelligent assistant platform that keeps the conversation going across channels Jun 1, 2018 by Robin Kurzer The company says it is the “only true omnichannel” IVA solution available.
This week in GDPR Jun 1, 2018 by Robin Kurzer A weekly wrap-up of how companies are adapting to the new General Data Protection Regulation.
Nebula Genomics readies a marketplace to sell a precious dataset: You Jun 1, 2018 by Barry Levine In partnership with startup Longenesis, the blockchain-based marketplace will be decentralized, encrypted and compliant with GDPR.
Online Marketing News From Around The Web:
4 Tools to Find and Manage Influencers, Social Media Examiner
Apple Looks to Expand Advertising Business With New Network for Apps, Wall Street Journal
Consumer Insights: Why the Customer Isn’t Always Right, Marketo
Democratizing martech: distributing power from IT to marketing technologists to everyone, Chief Marketing Technologist
Facebook Stories: How Its Video First Strategy Altered Social Media, MediaKix
How to Sell on Facebook, MarketingProfs
May Highlights in Facebook Business News, Facebook Business
Social media: What small business owners need to know, VerticalResponse
Using Stickers and Text to Stand Out on LinkedIn Video, Official LinkedIn Blog
Video ROI: Why Kellogg’s Spends 70% of its Advertising Budget With YouTube, Tubular Insights
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