Marketing Day: Going all-in on AMP, voice search & Google’s meeting with publishers on GD

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Two weeks until SMX Advanced. Lock in your ticket now! May 29, 2018 by Marketing Land Equip yourself with the actionable tactics you need to deliver superior search marketing results. Attend SMX® Advanced for authoritative sessions, inspirational keynotes, vendor demos, intensive workshops and peer-to-peer networking sure to satisfy your SEO and SEM cravings. Don’t wait to register! The conference is just two weeks away, and we have fewer than 50 tickets.

Ask the #SMXperts: Going All-In On AMP May 29, 2018 by Debra Mastaler If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions and share insights on the latest AMP developments.

It’s time for local business to take voice search seriously May 29, 2018 by Jamie Pitman Pokémon Go and fidget spinners are fads, but voice search for a local business is not, says contributor Jamie Pitman. With new technologies like Google Duplex coming on, local business owners should optimize for voice search.

The status of Google’s presence in Google Shopping Auctions May 29, 2018 by Andy Taylor Google has long been visible in these auctions, not only through Express but also Play and Store. Contributor Andy Taylor evaluates its presence and assesses how it’s changed over time.

Search is more than Google: Mastering vertical search optimization May 29, 2018 by Jim Yu Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers.

Google holds an AMA-style meeting with dozens of publishers on GDPR May 29, 2018 by Ginny Marvin We have obtained the follow up letter Google sent to publishers who attended.

Despite recent events, people still positive about internet’s impact on society May 25, 2018 by Greg Sterling But survey shows education, geography, income and age impact sentiment.

Google is testing ads in its app Feed May 25, 2018 by Ginny Marvin The Google Feed offers up an un-tapped source of mobile ad inventory.

Magnetic unveils Live Audiences, calling it the industry’s ‘first AI-optimized audience segmentation product’ May 29, 2018 by Robin Kurzer The technology offers advertisers customized audience segments that can be used in any DSP.
The story of data, Part 4: Will it ever be truly secure? May 29, 2018 by Robin Kurzer Breaches. Hacks. And a growth industry in data protection services. Still, most experts are skeptical that data can ever really be safe from infiltration.