Marketing Day: ShareIQ’s free social tool, Facebook’s latest user data issue & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. ShareIQ releases a free tool to measure the value of image-based earned media on Facebook Jun 4, 2018 by Barry Levine The firm, based in New York City and Berlin, says the new self-service tool is the first free tool of this kind.

2. Facebook faces more scrutiny, this time for sharing user data with device makers Jun 4, 2018 by Amy Gesenhues According to a New York Times report, Facebook shared user data with at least 60 device makers, including Apple and Samsung.

3. Nebula Genomics readies a marketplace to sell a precious dataset: You Jun 4, 2018 by Barry Levine In partnership with startup Longenesis, the blockchain-based marketplace will be decentralized, encrypted and compliant with GDPR.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. Tobii Pro releases analytics for its eye-tracking + VR Jun 4, 2018 by Barry Levine A year ago, the eye-tracking firm released an integration with the HTC Vive VR headset, but data analytics required a programmer.

Online Marketing News From Around The Web:

1. 4 Things You Must Consider Before Building Social Video, Simply Measured

2. 5 Content Marketing Ideas for July 2018, Practical Ecommerce

3. 8 Copywriting Techniques to Boost Email Conversions, Content Marketing Institute

4. How GDPR Affected Your Email Metrics – And What to Do About It, MarketingProfs

5. Privacy Concerns May Not Hurt Facebook, But Rising CPMs Might, AdExchanger

6. Putting Intelligent Content to Work, CMS Wire

7. Study: For voice shopping, Google Assistant edges ahead of Amazon Alexa, Mobile Marketer

8. Why user-generated content can be a key differentiator for brand marketers, Econsultancy

9. Worried About the Gen Z Social Media Exodus? 3 Creative Ways Your Business Can Respond, Small Business Trends