When we start working with a client, our first job is to make sure their analytics setup is giving us the data we need to optimize their...

Right off the bat, here’s the big reveal: the future of tag management is… well, not tag management. Have a few conversations with tag...

Google analytics rolled out new updates to its Tag Manager today, including new APIs, additional third party templates, and an updated...

As a marketing technologist, one of my favorite things is to test out new technologies. BuzzSumo found its way to me about 6 months ago,...

Joining the drumbeat against clicks as a flawed metric for user engagement and interest, Yahoo Labs scientists have published a paper...

You’ve worked hard to convince visitors to shop from you — and even harder to get them to the checkout page. So why on earth would you...

One of the most overlooked areas in conversion optimization is the role of fonts and typography. As conversion optimizers, we look for...

Real-time analytics firm Chartbeat, one of the leading advocates for dumping the page view for attention minutes as the primary...

Multi-touch attribution is a modern approach to modeling marketing impact. Back in May, three attribution technology vendors — Adometry,...

There are thousands of digital marketing services fueling the fast-paced, multi-channel digital economy. Their tags populate billions of...

In its earliest days, advertising meant putting up a billboard or taking out an ad in a newspaper. If sales increased, it was generally...

You’ve probably read multiple tag management 101 articles by now, including Part 1 and Part 2 in this ongoing series (if not,...

AdWords advertisers can now see Return on Ad Spend (ROAS) from their campaigns in Google Analytics. ROAS will replace the Return on...

Google continues to build out solutions for app marketers. The latest move is to provide the audience and interest data and remarketing...

“Addiction Torments Addicts and their Love Ones.” This is a headline that conversion optimization specialist Mike Perla tested for the...

As part of Apple unveiling two newly resized iPhone models, the iPhone 6 and iPhone 6 Plus, on September 9, 2014, the company also...

Our sister site Digital Marketing Depot released a new Market Intelligence Report, “Enterprise Digital Analytics Platforms 2014: A...

According to Google Analytics, it will be rolling out new Benchmark Reports over the coming weeks for any users that have opted in to...

Content marketing has become a huge part of any search engine optimization (SEO) campaign. I don’t run any SEO projects where the...

Everyone thinks they need a data scientist, but few know what distinguishes a data scientist from a highly-skilled analyst. I’d like to...