Our sister site Digital Marketing Depot released a new Market Intelligence Report, “Enterprise Digital Analytics Platforms 2014: A Marketer’s Guide.”
Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and measuring website traffic, but for tracking and measuring other digital channels, as well. With the explosive growth of social media, video, and mobile, the importance of understanding the contributions and relationships of these channels to website traffic and conversions has increased significantly.
This report covers digital analytics platforms for large enterprise companies, with a particular eye toward how they are integrating multichannel marketing tactics and strategies. It includes recommended steps for choosing an digital analytics platform and profiles of vendors. It is based on original research conducted in June 2014. Jim Sterne, Founding President and Chairman of the Digital Analytics Association, served as advisory editor.
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