
REI Urges Folks To #OptOutside In Its Social Anti-Campaign For Black Friday
In an environment in which Christmas advertising starts appearing in October and Black Friday at some retail stores is marked by...

Report Finds Black Friday Email Open Rates Highest On Monday & Tuesday Before Thanksgiving
Going on last year’s campaign results, Yesmail says retailers are waiting too late to send their Black Friday-themed emails and Facebook...

59 Percent Of Retailers Have Already Started Their Holiday Promotions [Survey]
With September upon us, 59 percent of retailers in the US and UK have kicked off their holiday promotional campaigns, according to...

The Most Important E-Commerce Marketing Trends Of The 2014 Holiday Season & What They Mean In 20
Holiday 2014 is a wrap. For online shopping in the U.S., it was a good season with strong growth (aided by mostly-cooperative weather and...

In Black Friday Aftermath, iPhone 6 Activity Outperforms Competitors
Widely-cited National Retail Foundation data suggested that Black Friday 2014 wasn’t nearly as successful from a sales perspective as...

Walmart Dominates YouTube During Thanksgiving Holiday Period With 39 Million Video Views
Walmart showed everyone who was boss last weekend on social networks, online sales, and now, YouTube. Not only did the brand rank as the...

Facebook CPMs Jump 7X YoY With Holiday Demand, ROI Doubles
Rising demand for ads in Facebook’s Newsfeed along with more users accessing Facebook on mobile led to dramatic increases in CPMs in...

Wal-Mart Scores Most Black Friday-Cyber Monday Social Mentions
Sifting through the data in the aftermath of Black Friday-Cyber Monday, Wal-Mart has emerged as the top social media performer, driving...

Online Shoppers Converting At Higher Rates, And Not Just On Black Friday And Cyber Monday
On Cyber Monday, product page views on e-commerce sites were up 5.5 times the pre-holiday daily average, and conversion rates were more...

Black Friday & Cyber Monday Driving More Social Conversation Than Ever
Black Friday’s importance for retail success might be waning — what with the National Retail Federation announcing an 11% drop in sales...

Black Friday Starts Today On Amazon.com
You may have heard a few recent comments from the retail and e-commerce industry about turning Black Friday into a shopping event that...

Black Friday Retailers Should Get An Early Social Media Jump
As retailers push Black Friday opening hours farther back into Thanksgiving Day, they should consider starting their social media...

The Holiday Prep That Email Marketers Should Be Doing Now
Last year, sales on Cyber Monday reached $2.29 billion, according to Adobe, demonstrating an increase of 16 percent year-over-year. The...

‘Twas The Week Before Christmas [The Digital Marketing Version]
Every person was busy, a few ready to scream. The landing pages were published to the website with care, In hopes that buyers soon would...

Report: Online Retailers See A 30% Increase In Site Traffic During Thanksgiving Week
online retailers experienced a 30 percent increase in traffic volume on the Monday preceding Black Friday this year, compared to the...

ComScore: Cyber Monday Desktop Sales Hit $1.735 Billion, Confirming Biggest Online Shopping Day Ever
comScore Cyber Monday report confirmed this year’s online shopping numbers represented the biggest Cyber Monday on record, generating...

Record-Setting Cyber Monday: Sales Rise 18 Percent, Mobile Drove A Third Of Orders
The latest data from e-commerce reporting firm Custora Pulse shows this Cyber Monday was the biggest day in e-commerce history. Online...

Infographic: Black Friday & Cyber Monday Shopping Stats
The holiday shopping season is about to kick-off once again with “Black Friday,” the busy shopping day after Thanksgiving in the US....























