Yesterday’s
comScore Cyber Monday report confirmed this year’s online shopping numbers represented the biggest Cyber Monday on record, generating $1.735 billion in desktop sales. As previous reports showed, this record-breaking day was an 18 percent increase over 2012’s Cyber Monday spend.
According to comScore, US retail ecommerce spending for the first 32-days of this November-December holiday season (November 1 through December 2) reached $23.9 billion, an eight percent increase over last year’s sales during the same time period. At $5.3 billion, online desktop sales during the five-day period between Thanksgiving and Cyber Monday was up 22 percent this year compared to 2012.
The report claims Black Friday alone resulted in $1.198 billion in online sales.
Gian Fulgoni, comScore’s chairman confirmed Cyber Monday’s impact on online sales continues to grow. “Any notion that Cyber Monday is declining in importance appears to be completely unfounded,” said Fulgoni.
Compared to last year, comScore says
Consumer Electronics represented the fastest-gaining product category for the five-day period between Thanksgiving and Cyber Monday, followed by Video Game Consoles and Accessories, Home and Garden, Apparel and Accessories, and Sports and Fitness.
ComScore reports many of us are shopping at work, with half of this year’s Cyber Monday sales coming from “work-based buying accounts”.
According to Fulgoni:
Cyber Monday was coined back in 2005 to highlight the significant spike in online spending that occurred the first day back to work following Thanksgiving weekend. The working theory at the time was that broadband connections at work made it easier for consumers to shop online…But it’s a pattern we continue to see even with near universal broadband connectivity in the home, suggesting there are other drivers behind online shopping at work.
Kommentare