Fahad HNov 26, 20144 min readWhy Apple Is Suddenly Poised To Take On FacebookLast week’s news that Apple was opening up its mobile ad network, iAd, to programmatic buying through partnerships with leading ad tech...
Fahad HNov 21, 20141 min readApple Brings Programmatic To iAd, Partnering With Major Ad Tech FirmsApple announced Friday that it has partnered with several ad tech companies to bring programmatic buying to iAd, it’s mobile ad network....
Fahad HNov 7, 20142 min readForbes Ranks The Top 50 Most Influential CMOs Of 2014According to Forbes, Apple CMO Phil Schiller is the most influential marketing lead of 2014. Not only was Schiller named the most...
Fahad HOct 29, 20141 min readApple’s iAd Makes Biggest Expansion Yet, Now Available In 95 CountriesApple’s iAd Producer Apple announced on Tuesday that its mobile in-app ad platform, iAd, is now available in 70 more countries. The big...
Fahad HOct 28, 20144 min readLike Google Wallet, Apple Pay Blocked By Merchant “Conspiracy”When Google Wallet was formally launched in 2011 it was almost immediately blocked by the major US mobile carriers. Verizon was the first...
Fahad HOct 22, 20143 min readWhat Apple Pay Means For E-Commerce MarketersWhat is common to McDonald’s, Whole Foods, Nike, Starwood, Groupon, and Uber? Answer: They are all launch partners of Apple Pay, Apple’s...
Fahad HOct 22, 20141 min readApple Maps Connect Enables Business Owners To Maintain Their Local & Indoor ListingsGood news for business owners – they can now maintain their local business with Apple Maps. Apple has launched a new feature named Apple...
Fahad HOct 20, 20143 min readApple Earnings: $42.1 Billion, Driven By Nearly 40 Million iPhones SoldApple announced very strong fiscal Q4 results. The company beat expectations with $42.1 billion in revenue and profit of $8.5 billion. A...
Fahad HOct 17, 20142 min readApple iAd Advertisers Can Now Retarget Across iOS DevicesFrom a presentation to developers at WWDC14 by Paresh Rajwat and Ravi Chittari Though they haven’t been shouting it from the rooftops,...
Fahad HOct 16, 20145 min readApple Announces New iPad Air 2, Mini 3, Mac Mini And iMac With 5K DisplayThe event began with a video recapping the recent iPhone 6 and iPhone 6 Plus launches around the world. It showed lots of excited people...
Fahad HOct 15, 20141 min readAwaiting Apple: Data Show iPad 2 Most Common, Air Best Selling iPadTomorrow is Apple’s “one more thing” event devoted to new iPads and Macs. Earlier today some of the anticipated...
Fahad HOct 3, 20149 min readThese 3 New Technologies Should Keep Marketers Awake At NightLast week, I was in was Las Vegas to deliver a keynote at Impact14, the Internet Marketing Association’s annual conference event. I’d...
Fahad HSep 22, 20141 min readApple’s iPhone 6 Launch Biggest Ever: 10 Million SoldLast week Apple said that it received more than four million pre-orders of the iPhone 6 and 6 Plus, leading some to wonder if the company...
Fahad HSep 18, 20142 min readApple CEO’s Privacy Letter Indirectly Slams Google, FacebookApple CEO Tim Cook’s open letter to users about privacy has sparked lots of discussion. The letter is appropriate given the recent iCloud...
Fahad HSep 17, 20141 min readNew In iOS 8: Sharing Is Much Easier To Pinterest, HootSuite & Other AppsIt’s long been an iPhone and iPod pain point. Sharing from a mobile browser to social media networks other than Facebook and Twitter has...
Fahad HSep 17, 20143 min readLarger iPhones: How Might They Impact Advertisers?As part of Apple unveiling two newly resized iPhone models, the iPhone 6 and iPhone 6 Plus, on September 9, 2014, the company also...
Fahad HSep 16, 20144 min readPassbook & Apple Pay: What’s Next And How Marketers Can (And Must) CapitalizeAs we learned on September 9, Apple is putting Passbook at the center of its Apple Pay system, which I believe will make Passbook one of...
Fahad HSep 15, 20141 min readTim Cook Tells Charlie Rose “Now Is The Time” For Apple’s iPhone 6“We could have done a larger iPhone years ago,” said Cook in response to Rose asking if Apple had been challenged by Samsung in regards...
Fahad HSep 15, 20141 min readApple: We Sold 4 Million iPhones In First 24 HoursApple put out a press release this morning, which said that it received more than four million pre-orders for the iPhone 6 and 6 Plus in...
Fahad HSep 15, 20145 min read5 Ways The Apple Watch Changes MarketingThe long awaited Apple Watch is finally here. Yes, it looks amazing. Yes, it is expensive. And, yes, it’s not really a necessity, but...
