According to Forbes, Apple CMO Phil Schiller is the most influential marketing lead of 2014.
Not only was Schiller named the most influential CMO overall, he led the list of top five influencers in advertising and marketing, and was ranked the most influential CMO in the area of mobile marketing.
When ranking the top five most influential brands in advertising and marketing, Facebook ranked No. 1, followed by Samsung, Google, Apple and Red Bull. Facebook COO Sheryl Sandberg won the top spot for top influencer in mobile marketing.
Forbes worked with attention analytics platform Appinion, using online, offline and social sources to determine which CMOs and brands were most influential this year.
Other CMOs to make the list included General Electric’s Beth Comstock (#9), eBay’s Richelle Parham (#12) and Amazon’s Ariel Kelman (#30). Google CMO Lorraine Twohill made the list, but barely broke into the top 40, ranking No. 36.
Forbes noted more than 40 percent of the list is dominated by tech executives.
The survey also proves the adage that software is eating the world, as tech execs take up a whopping 41% of total influence.
We’ve listed all 50 of the marketing leaders to make the list, but you can download the full report along with photos, bios and details for each of the executives at: Forbes Top 50 Most Influential CMOs.
Forbes Top 50 Most Influential CMOs in 2014
Phil Schiller, Apple
David Lauren, Ralph Lauren
Tim Mahoney, General Motors
Jim Farley, Ford
John Frascotti, Hasbro
Kristin Lemkau, JPMorgan Chase
Trevor Edwards, NIKE
Beth Comstock, General Electric
Seth Farbman, Gap
Alain visser, Volvo
Matt Jauchius, Nationwide Mutual
Richelle Parham, eBay
Marine Reardon, Macy’s
Kevin Krone, Southwest
Olivier Francois, Fiat Chrysler
Stephanie Linnartz, Marriott
Andrew Nocella, American Airlines
Barb Rechterman, GoDaddy
Blair Christie, Cisco
Anne Finucane, Bank of America
Russell Wager, Mazda
Jim Berra, Carnival
Jeremy Burton, EMC
Alan Gershenhorn, UPS
Tony Pace, Doctor’s Associates (Subway)
Keith Weed, Unilever
Dorothy Dowling, Best Western
Ola Kallenius, Mercedes-Benz
Dana Anderson, Mondelez
Ariel Kelman, Amazon
Michael Zuna, Aflac
Jeanine Haas, Avis Budget Group
Karen Quintos, Dell
Ken Chaplin, Trans Union
Khaled Elkhouly, Etisalat
Lorraine Twohill, Google
Mark Hug, Prudential Financial
Roel de Vries, Nissan
Mike Wege, Hershey Company
Brian Smith, Lexus
David Christopher, AT&T
Loren Angelo, Audi
Deanie Elsner, Kraft
Roy Benin, Mars
Andrea Riley, Frito-Lay
Andrea Riley, Ally Financial
Ann Glover, Voya Financial
Jeffrey A. Hirsch, Time Warner
Andy England, MillerCoors
Johan Buse, SingTel
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