Google is beefing up the reporting for TrueView video ads in Google Analytics. Advertisers manage YouTube TrueView ads through AdWords...

Google is beefing up the reporting for TrueView video ads in Google Analytics. Advertisers manage YouTube TrueView ads through AdWords...

In a new paper, Bizible analyzed data from the more than 480,000 leads that have been tracked through its Salesforce marketing analytics...

In a new paper, Bizible analyzed data from the more than 480,000 leads that have been tracked through its Salesforce marketing analytics...

Over the past year, I have come across more and more fancy-looking graphs and charts in the online marketing space. This is most likely...

Over the past year, I have come across more and more fancy-looking graphs and charts in the online marketing space. This is most likely...

For marketers, timing is often as important as creative, the most obvious example being campaigns tied to particular holidays. These...

For marketers, timing is often as important as creative, the most obvious example being campaigns tied to particular holidays. These...

Sixteen Million. That’s the number of Google results for the term “Big Data.” And when you look at the historic interest in Google...

Sixteen Million. That’s the number of Google results for the term “Big Data.” And when you look at the historic interest in Google...

“Universal Analytics is the new operating standard for Google Analytics. All accounts will soon be required to use Universal Analytics.”...

“Universal Analytics is the new operating standard for Google Analytics. All accounts will soon be required to use Universal Analytics.”...

It’s called Dawn Data, and it’s a new app from developers Mark Silverberg and Brian Norris. Silverberg says the app was initially a...

It’s called Dawn Data, and it’s a new app from developers Mark Silverberg and Brian Norris. Silverberg says the app was initially a...

In last month’s column (WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do?), I covered the basics of cookies and touched...

In last month’s column (WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do?), I covered the basics of cookies and touched...

across a suite of networks including Google, Bing, LinkedIn and Facebook  simultaneously and plug into a number of advertising tools...

across a suite of networks including Google, Bing, LinkedIn and Facebook  simultaneously and plug into a number of advertising tools...

In this post, I’ll share a couple of ways you can delve into your data in a simple way by using relative standing — that is, how...

In this post, I’ll share a couple of ways you can delve into your data in a simple way by using relative standing — that is, how...