
Google Rolls Out Analytics Reporting For YouTube TrueView Ads
Google is beefing up the reporting for TrueView video ads in Google Analytics. Advertisers manage YouTube TrueView ads through AdWords...

First Touch: In 9 Of 10 Industries Search Tops Lead Generation, Social Shortens Marketing Cycles
In a new paper, Bizible analyzed data from the more than 480,000 leads that have been tracked through its Salesforce marketing analytics...

First Touch: In 9 Of 10 Industries Search Tops Lead Generation, Social Shortens Marketing Cycles
In a new paper, Bizible analyzed data from the more than 480,000 leads that have been tracked through its Salesforce marketing analytics...

3 Insightful Ways To Visualize Your Keyword Data
Over the past year, I have come across more and more fancy-looking graphs and charts in the online marketing space. This is most likely...

3 Insightful Ways To Visualize Your Keyword Data
Over the past year, I have come across more and more fancy-looking graphs and charts in the online marketing space. This is most likely...

How Users Of Various OSes Differ In Their Online Behavior Over Time
For marketers, timing is often as important as creative, the most obvious example being campaigns tied to particular holidays. These...

How Users Of Various OSes Differ In Their Online Behavior Over Time
For marketers, timing is often as important as creative, the most obvious example being campaigns tied to particular holidays. These...

5 Tips For Getting More From Your Data You Already Have
Sixteen Million. That’s the number of Google results for the term “Big Data.” And when you look at the historic interest in Google...

5 Tips For Getting More From Your Data You Already Have
Sixteen Million. That’s the number of Google results for the term “Big Data.” And when you look at the historic interest in Google...

5 Reasons To Migrate To Universal Analytics Sooner Rather Than Later
“Universal Analytics is the new operating standard for Google Analytics. All accounts will soon be required to use Universal Analytics.”...

5 Reasons To Migrate To Universal Analytics Sooner Rather Than Later
“Universal Analytics is the new operating standard for Google Analytics. All accounts will soon be required to use Universal Analytics.”...

Dawn Data Brings A Daily Dose Of Google Analytics To Google Glass
It’s called Dawn Data, and it’s a new app from developers Mark Silverberg and Brian Norris. Silverberg says the app was initially a...

Dawn Data Brings A Daily Dose Of Google Analytics To Google Glass
It’s called Dawn Data, and it’s a new app from developers Mark Silverberg and Brian Norris. Silverberg says the app was initially a...

WTF Is Tag Management? Do You Really Know, Or Just Think You Do?
In last month’s column (WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do?), I covered the basics of cookies and touched...

WTF Is Tag Management? Do You Really Know, Or Just Think You Do?
In last month’s column (WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do?), I covered the basics of cookies and touched...

AdStage Adds Optimizely And Other Ad Solutions To App Suite, Launches New API For Marketing App Devs
across a suite of networks including Google, Bing, LinkedIn and Facebook simultaneously and plug into a number of advertising tools...

AdStage Adds Optimizely And Other Ad Solutions To App Suite, Launches New API For Marketing App Devs
across a suite of networks including Google, Bing, LinkedIn and Facebook simultaneously and plug into a number of advertising tools...

How To Use Relative Standing For Online Analytics
In this post, I’ll share a couple of ways you can delve into your data in a simple way by using relative standing — that is, how...

How To Use Relative Standing For Online Analytics
In this post, I’ll share a couple of ways you can delve into your data in a simple way by using relative standing — that is, how...
























