Fahad HAug 1, 20143 min readLifting The Veil On Audience Modeling: It’s Not Just RetargetingOver the past two years, I’ve been focused on applications of the remarketing toolset. Each time I have a conversation about my work, the...
Fahad HJul 30, 20141 min readGoogle Analytics Adds Bot & Spider FilteringLooking for a cleaner count of traffic and activity on your website? Google Analytics has just announced the addition of bot and spider...
Fahad HJul 30, 20141 min readGoogle Analytics Adds Bot & Spider FilteringLooking for a cleaner count of traffic and activity on your website? Google Analytics has just announced the addition of bot and spider...
Fahad HJul 30, 20142 min readReport: “Understanding Customer Behavior” Top Holiday Priority For 66% Of RetailersDuring a recent Big Data and Analytics Summit in Chicago, business analytics provider Looker polled more than 125 senior-level retail...
Fahad HJul 30, 20142 min readReport: “Understanding Customer Behavior” Top Holiday Priority For 66% Of RetailersDuring a recent Big Data and Analytics Summit in Chicago, business analytics provider Looker polled more than 125 senior-level retail...
Fahad HJul 23, 20144 min read6 Common Mistakes Of Acquisition MarketersNew customers are the lifeblood of any business, and often the most expensive area of investment. Brands often build complex processes...
Fahad HJul 23, 20144 min read6 Common Mistakes Of Acquisition MarketersNew customers are the lifeblood of any business, and often the most expensive area of investment. Brands often build complex processes...
Fahad HJul 22, 20141 min readGoogle Display Network Reporting Now Easily Available In Google AnalyticsYou may have noticed a new reporting section in the AdWords menu showing up on Google Analytics called Display Targeting. Apparently,...
Fahad HJul 22, 20141 min readGoogle Display Network Reporting Now Easily Available In Google AnalyticsYou may have noticed a new reporting section in the AdWords menu showing up on Google Analytics called Display Targeting. Apparently,...
Fahad HJul 22, 20141 min readBad Data: Gaps In Tag Implementation Hinders Top Retailer Sites [Study]report from tag auditing firm, ObservePoint. Overall the study found that 1 in 30 pages were not tagged across sites in both the Internet...
Fahad HJul 22, 20141 min readBad Data: Gaps In Tag Implementation Hinders Top Retailer Sites [Study]report from tag auditing firm, ObservePoint. Overall the study found that 1 in 30 pages were not tagged across sites in both the Internet...
Fahad HJul 22, 20141 min readFacebook Maintains Top Position In Social Logins [Gigya]Facebook maintained its position as the Internet’s leading identity provider in the second quarter, accounting for 55% of social logins...
Fahad HJul 22, 20141 min readFacebook Maintains Top Position In Social Logins [Gigya]Facebook maintained its position as the Internet’s leading identity provider in the second quarter, accounting for 55% of social logins...
Fahad HJul 21, 20143 min readTracking Intent Data Across Channels For B2B MarketersSavvy digital marketers have learned that by now, when it comes to boosting results and efficiency, you can’t beat intent data for the...
Fahad HJul 21, 20143 min readTracking Intent Data Across Channels For B2B MarketersSavvy digital marketers have learned that by now, when it comes to boosting results and efficiency, you can’t beat intent data for the...
Fahad HJul 17, 20141 min readAt Last, Google Analytics App Comes To The iPhoneGoogle has released its official Google Analytics app for iPhone, now available for download in the app store. The app is compatible with...
Fahad HJul 17, 20141 min readAt Last, Google Analytics App Comes To The iPhoneGoogle has released its official Google Analytics app for iPhone, now available for download in the app store. The app is compatible with...
Fahad HJul 14, 20144 min readRemoving The Fog From The Marketing CloudConsider this: just 20 years ago, a retailer having a website was a huge novelty. Back then, the main purpose was to connect customers to...
Fahad HJul 14, 20144 min readRemoving The Fog From The Marketing CloudConsider this: just 20 years ago, a retailer having a website was a huge novelty. Back then, the main purpose was to connect customers to...
Fahad HJul 11, 20145 min readWhat Works Best For Measuring Marketing Impact? Top-Down, Bottom-Up Or Sideways?The discipline of marketing science arose from marketers’ number one need: to know what advertising efforts work. What are the forces...
