Lifting The Veil On Audience Modeling: It’s Not Just Retargeting
Over the past two years, I’ve been focused on applications of the remarketing toolset. Each time I have a conversation about my work, the...
top of page
Search
Google Analytics Adds Bot & Spider Filtering
Looking for a cleaner count of traffic and activity on your website? Google Analytics has just announced the addition of bot and spider...
Google Analytics Adds Bot & Spider Filtering
Looking for a cleaner count of traffic and activity on your website? Google Analytics has just announced the addition of bot and spider...
Report: “Understanding Customer Behavior” Top Holiday Priority For 66% Of Retailers
During a recent Big Data and Analytics Summit in Chicago, business analytics provider Looker polled more than 125 senior-level retail...
Report: “Understanding Customer Behavior” Top Holiday Priority For 66% Of Retailers
During a recent Big Data and Analytics Summit in Chicago, business analytics provider Looker polled more than 125 senior-level retail...
6 Common Mistakes Of Acquisition Marketers
New customers are the lifeblood of any business, and often the most expensive area of investment. Brands often build complex processes...
6 Common Mistakes Of Acquisition Marketers
New customers are the lifeblood of any business, and often the most expensive area of investment. Brands often build complex processes...
Google Display Network Reporting Now Easily Available In Google Analytics
You may have noticed a new reporting section in the AdWords menu showing up on Google Analytics called Display Targeting. Apparently,...
Google Display Network Reporting Now Easily Available In Google Analytics
You may have noticed a new reporting section in the AdWords menu showing up on Google Analytics called Display Targeting. Apparently,...
Bad Data: Gaps In Tag Implementation Hinders Top Retailer Sites [Study]
report from tag auditing firm, ObservePoint. Overall the study found that 1 in 30 pages were not tagged across sites in both the Internet...
Bad Data: Gaps In Tag Implementation Hinders Top Retailer Sites [Study]
report from tag auditing firm, ObservePoint. Overall the study found that 1 in 30 pages were not tagged across sites in both the Internet...
Facebook Maintains Top Position In Social Logins [Gigya]
Facebook maintained its position as the Internet’s leading identity provider in the second quarter, accounting for 55% of social logins...
Facebook Maintains Top Position In Social Logins [Gigya]
Facebook maintained its position as the Internet’s leading identity provider in the second quarter, accounting for 55% of social logins...
Tracking Intent Data Across Channels For B2B Marketers
Savvy digital marketers have learned that by now, when it comes to boosting results and efficiency, you can’t beat intent data for the...
Tracking Intent Data Across Channels For B2B Marketers
Savvy digital marketers have learned that by now, when it comes to boosting results and efficiency, you can’t beat intent data for the...
At Last, Google Analytics App Comes To The iPhone
Google has released its official Google Analytics app for iPhone, now available for download in the app store. The app is compatible with...
At Last, Google Analytics App Comes To The iPhone
Google has released its official Google Analytics app for iPhone, now available for download in the app store. The app is compatible with...
Removing The Fog From The Marketing Cloud
Consider this: just 20 years ago, a retailer having a website was a huge novelty. Back then, the main purpose was to connect customers to...
Removing The Fog From The Marketing Cloud
Consider this: just 20 years ago, a retailer having a website was a huge novelty. Back then, the main purpose was to connect customers to...
What Works Best For Measuring Marketing Impact? Top-Down, Bottom-Up Or Sideways?
The discipline of marketing science arose from marketers’ number one need: to know what advertising efforts work. What are the forces...
bottom of page