Google has released its official Google Analytics app for iPhone, now available for download in the app store.
The app is compatible with iPhone, iPad and iPod touch, though is optimized for the iPhone 5. It requires iOS 6.0 or later. An Android version of the Google Analytics app has been available for a couple of years now.
The app launches with a real-time view of the number of visitors on your site followed by Audience numbers from the time frame selected.
It’s easy to drill in to get more data by tapping on each card on the screen — such as Real-Time or Audience in the screenshot above. Tapping the bar icon in the upper left corner opens the options that are available in the left hand menu in the web version of Analytics. Users can choose to drill into Real-Time, Audience, Acquisition, Behavior and Conversions.
Segment filtering is also easy, by tapping the circle with a plus sign icon in the upper right corner. When a segment is selected, the icon turns orange. You cannot use custom segments in the app or do anything custom at all really. This is just the basics, but it’s clean and easy to use.
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