You may have noticed a new reporting section in the AdWords menu showing up on Google Analytics called Display Targeting. Apparently, this started rolling out a few weeks ago, and Google made the announcement official today.
Andy Groller, Director of PPC at DragonSearch, provided the screenshot above and first pointed out the new reporting to me yesterday. As the name would have it, the Display Targeting area is where you’ll find performance data on what happens after users click on ads running on the Google Display Network.
You can drill into details on:
Display Keywords
Placements
Topics
Interests & Remarketing
Gender
Age
This reporting area is such a no-brainer, it feels like it’s always been available in Google Analytics.
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